This summary is provided by IPR based on the original study by Muck Rack Muck Rack examined trends in the public relations industry regarding media relations, budgets, and measurement practices. A survey of 1,887 public relations practitioners was conducted from April 12 — May 3, 2022. Key findings include: More than half of PR professionals … Continue reading The State of PR in 2022
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Drs. Jieun Shin and Katherine Ognyanova explored how the quality and reputation of news outlets were related to their social media capital, or the resources an organization has generated on its social media accounts. A study of 312 news outlets was conducted by analyzing their Twitter accounts’ metrics in July 2019. Key findings include: The … Continue reading How Does News Outlet Reputation Impact “Social Media Capital”?