Tag Archives: metrics

 This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss how to adapt measurement practices in a changing media landscape. IPR Measurement Commissioner Laju Obasaju (Comcast) moderated the discussion. Experts discussed how changes in the media landscape, such as the move from cable TV to streaming services, impact … Continue reading Measurement Roundtable: Adapting Metrics in a Changing Media Landscape

This blog is provided by the IPR Measurement Commission. People who know me well can confirm that I’m always talking about media measurement. When I’m on this topic, I often return to these five essential keys to media measurement that anyone and any organization can implement even if you don’t have much budget or are … Continue reading Five Ways PR Pros Can Use Media Measurement to Unlock Success

This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss the use of artificial intelligence (AI) and technology in communications measurement. Measurement Commission and ELEVATE member Brittany Paxman, Managing Partner at Point 600, moderated the discussion. Participants discussed what they have been hearing about AI … Continue reading Measurement Roundtable: Measuring AI & Tech

This summary is provided by IPR based on the original study by Muck Rack Muck Rack examined trends in the public relations industry regarding media relations, budgets, and measurement practices. A ​​survey of 1,887 public relations practitioners was conducted from April 12 — May 3, 2022. Key findings include: More than half of PR professionals … Continue reading The State of PR in 2022