Taylor, Maureen & Kent, Michael L. (2010). Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA’s Tactics. Public Relations Review, 36(3), 207-214. Summary Everyone is making claims about the power of social media as a public relations tool. Yet, very little evidence exists to show how and why … Continue reading Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA’s Tactics