Cen April Yue and colleagues explored the effects of corporate social responsibility (CSR) or corporate social irresponsibility (CSI) on consumer responses. Two experiments were conducted on 361 U.S. adult consumers and 291 U.S. adult consumers respectively. The first examined consumer responses to CSR and CSI when they occurred separately. The second explored the impact of … Continue reading The joint effect of corporate social irresponsibility and social responsibility on consumer outcomes
