Lee, Hyunmin, & Park, Hyojung (2013). Testing the impact of message interactivity on relationship management and organizational reputation. Journal of Public Relations Research, 24, 188-206. Summary This study investigated whether message interactivity of organizational websites and blog sites influence perceptions of relationship management and reputation. Contingent message interactivity posits that the transmission and reception of … Continue reading Testing the Impact of Message Interactivity on Relationship Management and Organizational Reputation
