Tag Archives: relationship management

April 1, 2014[Research Library], OCRC - Culture and Values, OCRC - Engagement, OCRC - Measurement, Organizational Communication Research Centercorporate communication, Information Satisfaction, internal communication, internal stakeholders, Organizational Identification, relationship managementMary Welch

Topic: Internal Communication Author(s), Title and Publication Welch, M. (2012) Appropriateness and acceptability: Employee perspectives of internal communication. Public Relations Review, 38(2), 246-254. Summary Internal communication is effective when appropriate messages reach employees in formats useful and acceptable to them. This study explored employees’ perceptions of the formats of internal communication (i.e., print, electronic, and … Continue reading Appropriateness and acceptability: Employee perspectives of internal communication →

April 1, 2014[Research Library], OCRC - Trust, Organizational Communication Research Centerbusiness-to-business communication, journal of communication management, mary welch, organization-stakeholder relationships, public relations research, relationship managementMary Welch

Topic: Trust and Organization-Stakeholder Relationship Management Author(s), Title and Publication Welch, M. (2006). Rethinking relationship management: Exploring the dimension of trust. Journal of Communication Management, 10(2), 138-155. Summary This qualitative study broadened existing views on relationship management by exploring the dimension of trust. A review of previous research relating to relationship management found that though … Continue reading Rethinking relationship management: Exploring the dimension of trust →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Engagement, DMRC - Influencecontingent message interactivity, dialog, Interactivity, relationship management, Reputation, websiteInstitute for Public Relations

Lee, Hyunmin, & Park, Hyojung (2013). Testing the impact of message interactivity on relationship management and organizational reputation. Journal of Public Relations Research, 24, 188-206. Summary This study investigated whether message interactivity of organizational websites and blog sites influence perceptions of relationship management and reputation. Contingent message interactivity posits that the transmission and reception of … Continue reading Testing the Impact of Message Interactivity on Relationship Management and Organizational Reputation →

September 25, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Corporate Social Responsibility, DMRC - Engagement, DMRC- Digital/Social Mediaauthenticity, Dialogue, Mashable, online, relationship management, social media, TwitterInstitute for Public Relations

McCorkindale, Tina. (2012). Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands. Journal of New Communications Research 2011 Anthology, 43- 60. Most public relations research about the microblog Twitter has focused on case studies—few quantitative analyses have been conducted. Of those, most research indicates organizational Twitter accounts failed to … Continue reading Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Health Communications, DMRC - Nonprofit, DMRC- Digital/Social Media, Health, RelationshipsAmerican Red Cross, communication, Dialogic Relationships, Dialogue, Facebook, public relations, relationship management, social media, TwitterInstitute for Public Relations

Briones, Rowena L.; Kuch, Beth; Fisher Liu, Brooke & Jin, Yan. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review, 27, 37-43. Forty individuals from the American Red Cross were interviewed to explore the use of social media in communicating with key publics. … Continue reading Keeping up with the digital age: How the American Red Cross uses social media to build relationships →

July 12, 2012[Research Library], OCRC - Culture and Values, Organizational Communication Research Center, Public Affairsemployee involvement, employee-organization relationships, employee-public relationships, face-to-face communication, internal community, interpersonal communication, listening skills, organization-public relationships, relationship building, relationship managementInstitute for Public Relations

Topic: Employee Public Organization Relationships and Relationship Management Author(s), Title and Publication Rhee, Y. (2004). The employee-public-organization chain in relationship management: A case study of a government organization. Institute for Public Relations. Summary This study examined the critical roles that employees play in an organization’s relationship building process with its publics. An in-depth case study … Continue reading The employee-public-organization chain in relationship management: A case study of a government organization →