PRovoke Media examined the key challenges facing China’s PR industry. Interviews with 125 marketers and 70 senior PR agency professionals were conducted. Key findings include:1.) In 2022, 46% of planned marketing campaigns had to stop and shift to online platforms, as compared to 29% in 2020.2.) 57% of departments experienced integration in 2022— an almost … Continue reading Sharp Rise In Marketing & PR Integration in China
