Tag Archives: global

PRovoke Media examined the key challenges facing China’s PR industry. Interviews with 125 marketers and 70 senior PR agency professionals were conducted. Key findings include:1.) In 2022, 46% of planned marketing campaigns had to stop and shift to online platforms, as compared to 29% in 2020.2.) 57% of departments experienced integration in 2022— an almost … Continue reading Sharp Rise In Marketing & PR Integration in China

Morning Consult examined brand trust across industries globally for 2022. A survey of 2,200 U.S. adults, 1,299 South Korean residents, and 1,000 residents each in Canada, China, France, Germany, India, Italy, Japan, and the U.K. was conducted April 8-14, 2022. Key Findings:1.) Household names with local roots helped boost consumer trust.— The No. 1 Most … Continue reading Most Trusted Brands of 2022

Summary As the relevancy of environmental, social, and governance (ESG) factors grows, institutional investors are increasingly utilizing ESG for investment decisions. However, this information is often not easily available or clear enough to be useful. In an effort to address this issue, several countries have initiated mandatory ESG disclosures which compels firms to submit details … Continue reading The Effects of Mandatory ESG Disclosure Around the World

Summary The disclosure of corporate sustainability through integrated reporting and the inclusion of environmental, social, and governance (ESG) criteria as part of sustainable finance are topical concerns in mainstream academic studies, economic practice, and international policy. This study examined European companies’ ESG performance and reporting, and the impact of reporting on financial performance. Methodology The … Continue reading Integrated Reporting of ESG Data in Europe