Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices. While having multiple models and frameworks can lead to confusion over which is best, three new tools offer both theoretical and practical contributions to advance the field. In August, the … Continue reading Latest Evaluation Models – UK Government Evaluation Cycle, EU Guidelines, and More
This article draws on a new survey of public relations practitioners to explore (1) the extent to which respondents report adopting standardized measures recommended by professional organizations; (2) predictors of measurement standardization; and (3) links among measurement practices and self-reported influence of public relations within the broader organization. Download PDF: Joining the Movement?: Investigating Standardization of … Continue reading Joining the Movement?: Investigating Standardization of Measurement and Evaluation Within Public Relations
The purpose of this research is twofold: (1) to test the reliability of the proposed media standards based upon a content analysis of a randomly selected sample of media coverage; and (2) to provide a “ready-made” set of tools in the form of a tested and effective media coding guidebook and coding instructions to enable … Continue reading An Examination of the Validity, Reliability and Best Practices Related to the Standards for Traditional Media