This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November There have been major advances in measurement and evaluation (M&E) in terms of the technology and tools available, which now include no-cost web analytics tools such as Google Analytics (basic version) and low-cost applications such as Hootsuite for … Continue reading Avoiding “Substitution Error” to Get Past Half-Way M&E
Gainesville, Fla. – The Institute for Public Relations is thrilled to announce the addition of four new Trustees to its Board: Rupen Desai, Global CMO, Dole Packaged Foods & Co-Founder, TS/28 Jim Macnamara, Ph.D., Distinguished Professor, School of Communication, University of Technology Sydney Natalie Tindall, Ph.D., APR, Chair, Department of Communication and Media, Lamar University Su … Continue reading IPR Welcomes Four New Trustees