Woo, Chang Wan & Chung, Wonjun (2012). Social media in relationship-building among collegiate sports organizations: A test of relationship cultivation strategies. In S. Duhé (Ed.), New Media and Public Relations, (2nd ed.,pp. 245–254), New York: Peter Lang Publishing, Inc. Summary Sports organizations and players use various social media platforms to update their fans and promote … Continue reading Social media in relationship-building among collegiate sports organizations: A test of relationship cultivation strategies
