New York, NY — April 3, 2024 — The Institute for Public Relations (IPR) has launched IPR NEXT, a new membership community for emerging leaders with less than 10 years of experience. IPR NEXT is designed to empower professionals in their early career stages with research-driven training and development opportunities, mentorship, and peer connection opportunities … Continue reading Institute for Public Relations Launches IPR NEXT, a Membership Community for Emerging Leaders
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Kelly, Matthew, & Supa, Dustin W. (2012). Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media. Public Relations Journal, 6(4), 1-21. Summary The role of social media in large corporations is constantly under scrutiny, especially in a highly regulated industry such as insurance. This study explores how State Farm Insurance Company adopted social … Continue reading Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media