Tag Archives: Twitter

Dr. William J. Brady and colleagues analyzed the how social media users perceive more anger and outrage from political posts than how the author originally intended. This misunderstanding of tone affects belief in polarization, extremity, and normalizes a sense of hatred on platforms. Five studies of 650 participants took place from July 2020 to March … Continue reading Why Users Overpercieve Outrage on Twitter

This summary is provided by IPR based on the original study in the Social Media + Society journal Dr. Jieun Shin and colleagues examined how political elites from both political parties communicated about mask-wearing during the COVID-19 pandemic. An analysis of Twitter posts by political elites in 2020 was conducted. Key findings include: Republican members of … Continue reading How Political Party Affects Communication about Mask-Wearing

Eriksson, Mats (2018). Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice. International Journal of Strategic Communication, 12(5), 526-551. Summary The growing interest in lists of dos and don’ts for social media usage during crises extends far beyond only identifying different kinds of organizations’ development of policies for … Continue reading Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice

Wigley, Shelley, & Zhang, Weiwu (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal, 5(3). Summary This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring … Continue reading A study of PR practitioners’ use of social media in crisis planning

Wigley, Shelley, & Lewis, Bobbi Kay (2012).  Rules of engagement: Practice what you tweet.  Public Relations Review, 38(1), 165-167. Summary This study explored tweets that mention highly engaged companies and compared them to tweets that mention less engaged competitors. Results showed that a highly engaged company received less negative mentions in tweets, but only if … Continue reading Rules of engagement: Practice what you tweet

Walton, Laura Richardson, Cooley, Skye C., & Nicholson, John H. (2012). “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response. Public Relations Journal, 6(4), 1-30. Summary On April 20, 2010, British Petroleum (BP) experienced one of the most tragic industrial accidents in history when 11 employees were killed and dozens more injured … Continue reading “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response