This summary is provided by the IPR Center for Diversity, Equity and Inclusion The USC Annenberg Center for Public Relations analyzed the perceptions of corporate activism in the public relations industry and beyond. An online survey of 163 PR professionals, 54 investors, 100 business leaders, 709 employees, and 1,537 consumers was conducted from Feb. 20 – … Continue reading How Should Corporations Respond to Social Issues?
WE Communications and the USC Annenberg Center for Public Relations examined how communications leaders are responding to the recent uptick of interest in AI. The study specifically measured practitioners’ levels of excitement and concern. A survey of roughly 400 communications leaders was conducted in April 2023. Key findings include:— 80% of respondents said AI will … Continue reading Should PR Practitioners Be Excited or Scared of AI?
This summary is provided by IPR based on the original study by the USC Annenberg Center for Public Relations The USC Annenberg Center for Public Relations examined the trends shaping the Public Relations profession and impacting PR professionals. A survey of 1,600 communication professionals, journalists, educators, and students was conducted from Jan. 4 to Feb. 4, … Continue reading The Future of Corporate Activism