Tag Archives: artificial intelligence

Forrester and Salesforce researched how organizations are using AI in strategy, specifically AI-powered customer relationship management (CRM) software. An online survey of 773 global business decision-makers with responsibilities for their organization’s CRM and AI was conducted from August – September 2023. Key findings include:  1.) 92% believe a strong data strategy is critical to AI … Continue reading How do Companies Use AI to Power CRM?

This blog is provided by the IPR Center for Diversity, Equity, and Inclusion and Digital Media Research One of the most exciting things about the public relations discipline is that it is intricately linked to major technological innovations throughout history – from the early days of the railroad, to the development of the telephone, to … Continue reading Navigating the Intersection of AI, Public Relations & Race

This blog is provided by the IPR Digital Media Research Center Artificial intelligence (AI) has made a transformative impact on public relations practices. From the traditional adoption of AI in media monitoring and social media sentiment analysis, to the rapid development of generative AI in recent years, public relations professionals and organizational leaders are urged … Continue reading Can Corporate Social Responsibility Instill Warmth in Artificial Intelligence?

This list of AI tools is updated periodically by the experts on the IPR Digital Media Research Center team. Many thanks to all who contributed, and special thanks to Martin Waxman who contributed an original list of tools and categories.  Last updated: April 1, 2024 Chatbots Conversational Search Text to Image/Design General Resources Hybrid (Writing … Continue reading IPR Artificial Intelligence (AI) Tools Resource Library

gen ai article

This summary is provided by the IPR Digital Media Research Center PwC analyzed how artificial intelligence (AI) will change how business is conducted in 2024. A survey of 1,026 U.S. executives was conducted from Aug. 16 – Sept. 13, 2023. Key findings include: 1.) 73% of U.S. companies have already adopted AI in “at least some” … Continue reading How AI Will Impact Business in 2024?

AI Bottom Line

Davis + Gilbert researched significant trends and challenges in the public relations industry, including the use of artificial intelligence (AI) and the impact on businesses. A survey of 182 respondents across multiple business sectors was conducted in October 2023, along with a literature review of publicly available deal activity from 2023. Key findings include: 1.) … Continue reading The Impact of AI on the Bottom Line in PR

AI Feat Image

Download the Full Report (PDF): Generative AI in Organizations: Insights and Strategies from Communication LeadersDownload Social Graphics (PDF): AI Report – Social GraphicsDownload News Release (PDF): IPR Report | Generative AI in Organizations: Insights and Strategies from Communication Leaders  GAINESVILLE, FLA — Communication and technology leaders are enthusiastic about the potential of generative artificial intelligence (GenAI) … Continue reading New IPR Research Examines How Leaders Are Using Generative AI As a Tool, Weighing the Benefits and Risks

Cayce Myers AI disclosure blog

This blog is provided by the IPR Digital Media Research Center When should artificial intelligence (AI) use be disclosed? Recently the journalism world was rocked when Sports Illustrated, once heralded as one of the best examples of journalistic excellence, was revealed to have published articles and product reviews written by AI while passing them off … Continue reading To Disclose or Not to Disclose? That is the AI Question