Tag Archives: artificial intelligence

This summary is provided by the IPR Digital Media Research Center. McKinsey & Company examined the evolving role of artificial intelligence (AI) in business. A survey of 1,492 employees was conducted from May 3–Aug. 17, 2022. Key findings include:1.) AI adoption is 2.5 times higher today than in 2017.2.) 27% of employees developing AI solutions within … Continue reading The State of AI in 2022

This summary is provided by the IPR Digital Media Research Center BCG examined public and private sector leaders’ opinions on the use of artificial intelligence (AI) in working against climate change. A survey of 1,005 global leaders in 14 countries was conducted in May 2022. Key findings include: 87% of climate leaders and AI experts … Continue reading Is AI Essential for Solving the Climate Crisis?

Manuelita Maldonado was the 2020 winner of the Makovsky Best Master’s Thesis of the Year Award. This blog post is based on her thesis research, “The Rise of Intelligent Machines: How Artificial Intelligence is Transforming the PR Industry.” Thanks to science fiction characters like Hal, from 2001: A Space Odyssey, Ava from Ex-Machina or even … Continue reading AI in PR: The Conversation Has Just Begun

Ethics is always hard, ethics in AI is even harder. The new Ethics Guide for AI in PR provides insights into the ‘big issues’ as organisations turn to AI for efficiency and effectiveness. It outlines the governance role of PR professionals in guarding reputations and also provides practical advice on how to evaluate communication processes … Continue reading New Ethics Guide for Artificial Intelligence in PR