Tag Archives: corporate activism

This summary is provided by IPR based on the original study by the USC Annenberg Center for Public Relations The USC Annenberg Center for Public Relations examined the trends shaping the Public Relations profession and impacting PR professionals. A survey of 1,600 communication professionals, journalists, educators, and students was conducted from Jan. 4 to Feb. 4, … Continue reading The Future of Corporate Activism

This summary is provided by the IPR Street Team based on the original journal article in the Journal of Public Interest Communications by Chelsea Woods Overview Activist campaigns have risen in popularity to expose wrongdoings committed due to corporate activities, and to communicate demands for change that are in line with modern values and social movements. This … Continue reading We Really Have to Hit Them Where It Hurts: Analyzing Activists’ Corporate Campaigns