This study aims to explore the practice of public relations in a Central Asian country, Kyrgyzstan. This research analyzes the practices of public relations in Kyrgyzstan, a culture that has not been adequately studied before. Through the use of a questionnaire instrument, the researcher will survey public relations practitioners in Kyrgyzstan. Download PDF: Profile of … Continue reading Profile of Public Relations Practice in Kyrgyzstan
Monthly Archives: January 2009
To find out where public relations practice in Japan is heading, the current study asks public relations experts including corporate and firm practitioners, and educators and researchers and intend to find out important PR practices in five years from now. The study employs Delphi method to obtain consensus among experts. Download PDF: Public Relations in … Continue reading Public Relations in Japan →
An experiment has been designed to test the effects of photographs on crisis perceptions with the following hypothesis: Participants in the victim photograph (vs. neutral or no visual) condition will attribute greater responsibility, report a lower reputation score, report greater anger, and be more willing to engage in negative word-of-mouth. The paper elaborates on the … Continue reading Does What They See Affect How They React →
The present study attempts to explore how multiple competitive organizations cope with the same crisis and how an organization’s crisis management influenced the others’ crisis stances and strategies. By using qualitative case study of modified framing analysis, this study analyzed 15 contextually important news stories which were selected from the Korean Integrated News Database System … Continue reading How Multiple Competitive Organizations Cope with the Same Crisis →
This paper analyzes how key opinion leaders, PR practitioners, and educators are attempting to reach many internal and external audiences, including media and the community. Using K-12 schools as a focal point of case studies, the authors use a modified standard model for public relations and communications assessment – the RACE (Research, Action, Communication, Evaluation) … Continue reading From Terrorism to Tornadoes: The Roles of PR and Media in Crisis Communication →
Extending current theories in crisis communication, the authors have developed a new model called the Integrated Crisis Mapping model (ICM) aimed at understanding the diverse and varied emotions likely to be experienced by the key stakeholders in crises. Dominant emotions in the ICM model are extrapolated on two continua, the publics’ coping strategy and the … Continue reading Final Stage Development of the Integrated Crisis Mapping (ICM) Model in Crisis Communication →
The audience-interaction family crisis model was developed for handling family crises communication that can help the public relations professionals that deal with similar critical situations. The author(s) believe that this is an important model that will help forward public relations theory and practice as it applies to crisis communication involving families in the media focus … Continue reading Public Relations in High Profile Family Crisis Situations →
This essay focuses on crisis cases in which the media has acted effectively as a first responder. The examples provide context for the argument for media to be seen as partners, not as adversaries in the crisis response. Specifically, public relations practitioners should work with the media as an information resource, resource manager, public safety … Continue reading Friend vs. Foe: Viewing the Media as a Partner in Crisis Response →
This essay proposes that school shootings, in most cases, relate very closely to terrorist activities. Terror management theory can provide us with a better understanding of school violence by illuminating how campus safety campaigns focusing on reducing optimistic bias could have the potential to increase mortality salience and anxiety in individuals who feel like cultural … Continue reading Promoting Tolerance: Terror Management Theory and Campus Safety Campaigns →