Supa, Dustin W. (2014). A qualitative examination of the impact of social media on media relations practice. Public Relations Journal, 8(2), 1-11. Summary The impact of new communication technologies has caused a significant shift in how public relations is practiced in particular areas. This study used a convenience sample to find the impact of social … Continue reading A Qualitative Examination of the Impact of Social Media on Media Relations Practice
Dr. Dustin W. Supa of Boston University summarizes the current state of media relations research through a review of history, current topics, theory development and measurement issues.
Wilson, Drew, & Supa, Dustin W. (2013). Examining modern media relations: An exploratory study of the effect of Twitter on the public relations – journalist relationship. Public Relations Journal, 7(3), 1-20. Summary Public relations practitioners and journalists rely on media relations to create and disseminate news that is important and relevant to the public. Past … Continue reading Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship