This blog is based on the original study in the Public Relations Journal. Election campaigns make use of core public relations practices: press secretaries, news conferences, on-air interviews, email blasts, social media outreach, etc. They also cultivate associations with influencers to advance their image and reputation, based on the prominence and credibility of selected brand ambassadors. Nike had … Continue reading Election Mudslinging, from the Bayou to the Swamp: Assessing Agenda-Building in the 2019 Louisiana Gubernatorial Runoff Election
