Kinsky, Emily S., Drumheller, Kristina, Gerlich, R. Nicholas, Brock, Meagan E., & Sollosy, Marc (2015). The effect of socially mediated public relations crises on planned behavior: How TPB can help both corporations and nonprofits. Journal of Public Relations Research, 27(2), 136-157. doi: 10.1080/1062726X.2014.976826. Summary Unexpected repercussions were experienced by two big-name U.S. brands within a few … Continue reading The Effect of Socially Mediated Public Relations Crises on Planned Behavior: How TPB can Help Both Corporations and Nonprofits
All posts by Emily Kinsky
Summary When Lowe’s pulled its advertising from the TLC program All-American Muslim, critics from both sides responded. Some organized a boycott of the home improvement giant, and others applauded the decision. Lowe’s posted a response and apology on Facebook to only step further into a heated controversy as thousands of comments, many vitriolic, were posted … Continue reading Pulling Ads, Making Apologies: Lowe’s Use of Facebook to Communicate with Stakeholders