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All posts by Frank Ovaitt

[Blog], 2. Resources

In a recent interview in Heyman Associates’ Positioning newsletter, IPR President & CEO Frank Ovaitt explained the development of public relations research standards and their value. Eighty-five organizations have pledged their support and commitment to these vital standards. Developed by the Coalition for PR Research Standards these guidelines, definitions, process, and protocols — in effect a manual for public relations measurement … Continue reading IPR President & CEO Discusses the Importance of Pledging to Research Standards →

Frank Ovaitt
[Blog]

This is the first in a series of five blog posts for Measurement Week. We’re getting there.  But how have we gotten to Measurement Week, which starts today? The simple answer is:  The International Association for Measurement and Evaluation of Communications (AMEC) organized interested parties around the world to focus on the gap between understanding the value of … Continue reading How Did We Get to Measurement Week? →

[Blog]

The first element of an Institute for Public Relations (IPR) research program exploring best practices in global employee communications is now available free on the IPR website.  The results of in-depth interviews can be found in a new report entitled “Best- In-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders.”  This qualitative … Continue reading Ten Leaders In Global Employee Communications Tell How They Do It →

[News],

GAINESVILLE, FL — The first element of an Institute for Public Relations (IPR) research program exploring best practices in global employee communications is now available free on the IPR website.  The results of in-depth interviews can be found in a new report entitled “Best- In-Class Practices in Employee Communication: Through the Lens of 10 Global … Continue reading New From IPR: Ten Leaders In Global Employee Communications Tell How They Do It →

[Blog]

IPR Trustees occasionally send me research conducted by their organizations with implications for public relations practice.  Here are a few insights from studies released recently.  *         *         * APCO Worldwide’s new Champion Brands index is based on a survey of 70,000 people in 15 countries.  What I found particularly interesting – and encouraging – was … Continue reading Insights from Practitioner Research →

[Blog], , ,

At the IPR Trustees Research Symposium in November, Bruce Berger, winner of the 2012 Pathfinder Award for an original program of scholarly research advancing the practice of public relations, spoke to an audience of research funders about his work.  Summarizing decades of focus on employee communications, Bruce said: Let me close by summarizing what I … Continue reading Listening to Bruce Berger: Leaders, Supervisors and Culture →

[Research Library], Standards

Speaking at the 3rd IPRA International Public Relations Congress & Latin American Meeting in Lima, Peru, IPR CEO Frank Ovaitt presented a keynote presentation on the process for reaching consensus on public relations research and measurement standards. “Clients are demanding that public relations practitioners develop and apply best practices, common definitions and standards to their … Continue reading Reaching a Consensus: Standards for Public Relations Research and Measurement →