Download Report (PDF): The 2017 IPR and PRSA Report: KSAs and Characteristics of Entry-Level PR Professionals Download Infographic (PDF): KSAs and Characteristics of Entry-Level PR Professionals Infographic Download Press Release: Entry-Level PR Employees Show Range of Expertise and Confidence in Essential Skills, Grit and Emotional Intelligence Executive Summary The Institute for Public Relations and the Public … Continue reading The 2017 IPR and PRSA Report: KSAs and Characteristics of Entry-Level PR Professionals
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Download Full Paper (PDF): Managing the Digital Age: A Dialogue with CCOs and CMOs Download Press Release: CCOs and CMOs Grappling With How Best to Define and Master Digital Strategies Download Infographic: Managing the Digital Age: Infographic This paper is sponsored by the Institute for Public Relations and Peppercomm. Introduction This report is based on … Continue reading Managing the Digital Age: A Dialogue with CCOs and CMOs →
Chronic traumatic encephalopathy (CTE) is a chronic issue for the National Football League (NFL) that frequently becomes a crisis risk or a reputational crisis when public concern over the disease escalates. CTE moved toward crisis when the Journal of the American Medical Association (JAMA) released a study of 202 brains from donors that had been … Continue reading How the NFL has Handled the Recent CTE Crisis Risk from the JAMA Article →
This post appears courtesy of EUPRERA. The 2017 European Communication Monitor survey is based on responses from 3,387 communication professionals in 50 countries. Detailed analyses are available for 20 countries and different types of organizations (companies, non-profits, governmental, agencies). The study was organized by the European Public Relations Education and Research Association (EUPRERA) and the … Continue reading How Strategic Communication Deals with the Challenges of Visualization, Social Bots and Hypermodernity →
Cindy Villafranca, Senior Communications Specialist at Southwest Airlines, shares how business leaders can put communication metrics to work. At the IPR-PRIME Research Conference in May, senior and emerging corporate and brand communicators learned from the top leaders in corporate communication about PR’s value. Villafranca sat down with Simon Locke, Founder & CEO of CommunicationsMatch, to … Continue reading Southwest Airlines’ Cindy Villafranca Shares How to Use Metrics to Increase PR’s Value (video) →
Download White Paper (PDF): Time of Change: How CCOs and CMOs are Handling a New Presidential Administration Download Press Release: Communications and Marketing Executives Face New Challenges and Opportunities with the Trump Administration This paper is sponsored by the Institute for Public Relations and Peppercomm. This paper is an analysis based on in-depth interviews with … Continue reading A Time of Change: How CCOs and CMOs are Handling a New Presidential Administration →
For the second annual edition of the Top 10 Research Insights for 2015, the Institute for Public Relations Board carefully selected from a range of public relations research topics. The Board comprises senior-level executives and leading academics who chose these ten studies based on their rigor of methodology, findings, relevance to practice and accessibility. The … Continue reading Top Ten Public Relations Research Insights of 2015 →
Gainesville, Fla. – The Institute for Public Relations (IPR) Board of Trustees has elected Mark Weiner, CEO of PRIME Research Americas, as the Director of the IPR Measurement Commission for 2017-2018, effective immediately. Weiner is a founding member of the Measurement Commission and is known for his expertise in communications research with a special focus … Continue reading Mark Weiner Elected Director of Institute for Public Relations Measurement Commission →
Dr. Dejan Verčič, Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia, received the 2016 Pathfinder Award, the highest academic honor bestowed by the Institute for Public Relations. Dr. Verčič presented “Hyperglobalization and Hyperdemocratization: Implications for Public Relations” at the 5th Annual IPR Research Symposium in New York … Continue reading Hyperglobalization and Hyperdemocratization: Implications for Public Relations | 2016 Pathfinder Award Presentation →
Geoff Colvin, Senior Editor-at-Large of Fortune magazine, delivered IPR’s 55th Distinguished Lecture on November 30 in NYC. In Colvin’s presentation “Lessons for Communicators in an Unpredictable World,” he explains how communicators can still make an impact through face-to-face interactions and storytelling in a world overrun with technology. Colvin is an award-winning thinker, author, broadcaster, and … Continue reading Lessons for Communicators in an Unpredictable World →
For 60 years, the Institute for Public Relations (IPR) has provided the latest research that matters to the practice. IPR was founded on October 26, 1956, to investigate the science beneath the art of public relations™. Since then, IPR has continued t0 share the most relevant research, provide timely insights and apply intelligence that professionals … Continue reading IPR Celebrates 60 Years of Research that Matters to the Practice →
National Education Association Wins ‘Best of Show’ Marovitz, Rodriguez Inducted into National Capital Public Relations Hall of Fame Washington, D.C. – Sept. 22, 2016 – On an evening that convened nearly 200 of the region’s public relations practitioners, the National Capital Chapter of the Public Relations Society of America honored the year’s top PR programs, … Continue reading PRSA National Capital Chapter and IPR Measurement Commission Present Thoth Award for Outstanding Use of Research, Measurement and Evaluation →