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All posts by John Gilfeather

[Blog], 8. Standards Index, MC - Gold Standard, MC - Standards, Measurement Commission, Standards

Prepared by IPR Measurement Commission Members Mark Weiner, CEO of PRIME Research, and John Gilfeather, Executive Vice President of Koski Research. Each year, hundreds of public relations professionals compete for the recognition and rewards that come with winning industry awards. As professionals seeking to reward “the best of the best,” we must aim higher and … Continue reading IPR Measurement Commission Judging Guidelines →

[Research Library], DMRC - Ethics, Ethics and PR, MC - Ethics, MC - Gold Standard, Measurement Commission, Standards

This statement of ethical standards and guidelines for public relations research was developed by a team of the Institute for Public Relations Measurement Commission headed by Shannon Bowen, Ph.D, John Gilfeather and Brad Rawlins, Ph.D. This statement was approved by the IPR Measurement Commission on March 7, 2012. This is a discussion document that will … Continue reading Ethical Standards and Guidelines for Public Relations Research and Measurement →

[Research Library], Investor Relations, MC - Gold Standard, MC - Investor Relations, Measurement Commission

2003 – The goal of this paper is to introduce the basic concepts of investor relations and the measurement of that function. It is intended to be a primer rather than an advanced textbook. Investors and those who influence investors are a multi-dimensional and interconnected constituency. To be effective, investor relations executives need to understand … Continue reading What You Need To Know To Measure Investor Relations →