As public relations measurement month came to an end, so too did hurricane season in the United States. While the timing may be a coincidence, hurricanes, and the way they’re measured, offer many lessons for public relations industry measures. Hurricanes are measured using the Saffir-Simpson Wind Scale and broken up into categories – a category … Continue reading What Hurricanes Can Teach Us About PR Measures
In partnership with PRNEWS, “Lessons Earned” is a series featuring IPR Trustees and affiliates discussing a hard-fought lesson or triumph that helped to mold or change their career. Timed for Pride Month, this latest edition features lessons assistant professor Joseph Czabovsky of the University of North Carolina learned about PR during a funeral. It was one … Continue reading Lessons Earned: A Moment at a Funeral Taught Me Everything About PR