This summary is provided by the IPR Organizational Communication Research Center Dr. James Ndone examined how negative employee-organization relationships impacted an organization’s internal reputation and its employees’ negative emotions as well as unsupportive behavior during a crisis. Negative employee-organization relationships (NEOR) were manifested by distrust, dissatisfaction, control dominance (how an organization intentionally neglected and controlled … Continue reading How Negative Employee-Organization Relationships Affect Employees’ Reactions to Crisis
In partnership with PRNEWS, “Lessons Earned” is a series featuring IPR Trustees and affiliates discussing a hard-fought lesson or triumph that helped to mold or change their career. Timed for Pride Month, this latest edition features lessons assistant professor Joseph Czabovsky of the University of North Carolina learned about PR during a funeral. It was one … Continue reading Lessons Earned: A Moment at a Funeral Taught Me Everything About PR
This summary is provided by the IPR Digital Media Research Center. SummaryAs social movement organizations continue to leverage social media platforms to reach salient publics, understanding the role of hashtags has become a prominent area of activism research. Social movement organizations use hashtags to co-create meaning surrounding various social justice issues by connecting people across … Continue reading Hashtag Activism: Lessons from the #MeToo Movement
Summary The COVID-19 pandemic quickly became a global disaster that impacted almost all Chinese and U.S. companies and presented them with new relationship management challenges. The heightened public emotions during the pandemic added more uncertainties to organization-public relationships and were likely to change companies’ relationship cultivation strategies. Companies could not afford to risk losing the … Continue reading Relationship Cultivation via Social Media During the COVID-19 Pandemic: A Comparison between China and the U.S.
This summary is provided by the IPR Digital Media Research Center Summary In today’s social media-dominated world, CEOs’ online communication has extended their roles from not only stewards of their companies, but also social actors that may influence public opinion on social and political issues. Audiences likely expect a certain kind of behavior from CEO communications, … Continue reading Do CEO Social and Political Tweets Impact Perceived Authenticity?
This summary is provided by the IPR Digital Media Research Center Summary Although global corporations regularly use social networking sites to communicate with audiences and build relationships, understanding how differences in cultural background may impact responses (such as likes and retweets) to corporate communication has yet to be fully researched. Both quantitative and qualitative content … Continue reading Individualism vs. Collectivism: How Companies Should Adapt Communication in Different Cultures
This summary is provided by the IPR Digital Media Research Center Summary This study examined the influence of social ties on individuals’ civic engagement on Facebook. An experiment was used to explore the impact of strong social ties (e.g., parents, extended family, and/or close friends) and weak social ties on individuals’ intentions to participate in … Continue reading The Effects of Social Ties on Campaign Engagement
This summary is provided by the IPR Digital Media Research Center. Summary Nonprofit advocacy organizations must break through the deluge of messages on Facebook to reach their intended audiences and influence change. Drawing on social presence theory, the purpose of this research was to explore how LGBTQ nonprofit advocacy organizations use advocacy strategies and tactics … Continue reading How Social Change Messages on Facebook Go Viral
In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson. So many PR leaders focus on how to beat the competition within the highly competitive PR industry. Yet I wouldn’t be where I am without a little help from my friends. Sometimes, those friends are also considered the competition. … Continue reading Lessons Earned: When the Competition is Your Friend
In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson. If I had a dollar for every business mistake I’ve committed, I’d be sitting atop the Forbes 400 list. Alas, based upon my multiple failures, I’m lucky to be standing at all. But, as is the case with most of … Continue reading Lessons Earned: When Believing the Client’s Promise Goes Wrong
Chung, Angie. (2018). Examining the effectiveness of using CSR communication in apology statements after bad publicity. Corporate Communications: An International Journal, 23(3), 357-376. Summary The purpose of this study is to contribute to understanding the effects of framing apology statements with corporate social responsibility (CSR) communications after a company has suffered negative publicity. Specifically, this … Continue reading Examining the Effectiveness of Using CSR Communication in Apology Statements After Bad Publicity
Lou, Chen, and Alhabash, Saleem. (2018). Understanding non-profit and for-profit social marketing on social media: The case of anti-texting while driving. Journal of Promotion Management, 24(4), 484-510. Summary Previous studies suggest that consumers tend to infer more negative motives of for-profit sponsorship on social cause than to non-profits. The current study is aimed at identifying potential effective … Continue reading Understanding Non-profit and For-profit Social Marketing on Social Media