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All posts by Katharine Paine

[Blog]

This article was first published in The Measurement Standard, a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. For years, those of us who live on the Seacoast of New Hampshire had been hearing warnings about the dire state of the Memorial Bridge over the Piscataqua … Continue reading The State of Measurement Standards January 2013: It’s a Bridge, it’s a Bridge! →

[Research Library], MC - Evaluation, Measurement Commission, Standards

2007 – A number of tools and methodologies have been developed in recent years to measure the impact of public relations programs through media coverage, key audience perceptions and increasingly, return on investment. However, measurement for some specific elements of the PR mix such as speaking opportunities remain more elusive. Yet in this era of … Continue reading Measuring the Effectiveness of Speakers Programs →

[Research Library], Crisis, MC - Gold Standard, Measurement Commission, PRJ - Crisis Communications

2002 – The survival of an organization’s reputation during a crisis depends on its internal culture, the strength of its communications, and the integrity of its leadership. Despite the urgency of all management and communications efforts in a crisis, today’s technologies make it possible to effectively monitor public impact and reaction virtually in real-time, and … Continue reading How to Measure Your Results in a Crisis →

[Research Library], Measurement Commission

2001 – There is a widely held misperception that not-for-profit organizations are not held to the same “bottom line” accountability as their counterparts in the corporate sector. In fact, the exact opposite is true. Think about it. Do you really think that millions of private contributors demand any less accountability than individual shareholders? Or that … Continue reading A Non-Profit Builds a Dashboard That Belongs In Every Boardroom →

[Research Library], MC - Measurement 101, Standards

2001 – The point of measurement and evaluation is to help you make better, more informed decisions. A measurement report should help your business first, enhance your career second, and justify your existence third. If you focus on the first goal – improving your business, you will always get funding for the next research program.  … Continue reading Fun Things To Do With Measurement →

[Research Library], Digital Media Research Center

Much has been proposed as far as metrics and standards for measurement, but for the vast majority of organizations, the answer has been “it depends”. During the past year KDPaine & Partners has conducted half a dozen benchmark reputation studies and established a standard methodology and schema to assess and measure its position in social … Continue reading How to Set Benchmarks in Social Media: Exploratory Research for Social Media, Lessons Learned →

[Blog]

As measurement is increasingly seen as a requirement for communications professionals rather than a “nice-to-have,” the number of different methodologies and techniques to measure results has proliferated.