Congratulations to Morgan Badurak who is the Fall 2023 Cision Insights Fellow, awarded by IPR. Her full paper can be downloaded here. Is Corporate Social Advocacy the Pathway to Gen Z Engagement? A Case Study of Amazon, SpaceX, and Trader Joe’s Legal Actions Against the NLRB on Social Media Gen Z is a generation deeply invested in social … Continue reading How Can Brands Engage with Gen Z?
[Blog], [Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Corporate Social Responsibility, DMRC - Engagement, DMRC - Influence, DMRC- Digital/Social Mediabrands, conversations, Gen Z, online discourse, social advocacy, social media, social responsibility, Twitter, uniqueMorgan Badurak