The Public Religion Research Institute analyzed how Generation Z (Gen Z) brings their values and viewpoints on political, social, and cultural issues into their communities, workplaces, and the greater U.S. political landscape. An online survey of 6,616 U.S. participants aged 13-25 years old was conducted from Aug. 21 – Sept. 15, 2023. Respondents were put into … Continue reading How does Gen Z View Generational Change and Political Leadership?
This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed how Americans of different ages use social media platforms. A survey of 5,733 U.S. adults was conducted from May 19 – Sept. 15, 2023. Key findings include:1.) 83% of respondents overall said they have used YouTube, making it the most widely … Continue reading How Americans are Using Social Media
Morning Consult analyzed Gen Z’s consumption habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings include: — 56% of Gen Z respondents said they prefer to buy from companies that reflect their social values, compared to:—- 59% of Millennials —- 61% of … Continue reading Majority of Gen Z Buys from Companies with Same Social Values