Tag Archives: brands

September 19, 2023[Research Library], CDEI - Diversity, Equity, and Inclusion, CDEI - Inclusion, Diversity, Equity, and Inclusionadvertisements, Advertising, brands, consumers, diversity, diversity and inclusion networks, hispanic heritage month, inclusivity, investments, national TV spending, networks, spanish language networksKatie McKechnie

IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. Nielsen studied advertising spend on diversity and inclusion (D&I) and impacts of advertising on Spanish Language networks (S&L). A review of census bureau data and past Nielsen … Continue reading Understanding Ad ROI on Diversity, Inclusion, and Spanish Language Networks →

May 19, 2023[Blog], [Research Library], Behavioral Insights Research Centerbrands, consumer, consumer behavior, consumer habits, entertainment, Gen Z, gen z trust, platforms, social values, trustKatie McKechnie

Morning Consult analyzed Gen Z’s consumption habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings include: — 56% of Gen Z respondents said they prefer to buy from companies that reflect their social values, compared to:—- 59% of Millennials —- 61% of … Continue reading Majority of Gen Z Buys from Companies with Same Social Values →

April 14, 2023[Blog], [Research Journal], Digital Media Research Center, DMRC - InfluenceAdvertising, Brand ambassadors, brand content, brands, Engagement, followers, influencers, Marketing, social mediaKatie McKechnie

This summary is provided by the IPR Digital Media Research Center Dr. Xiaofan Wei and colleagues examined influencers’ role in motivating online consumers to engage with brand-focused content which entails consuming, creating, or adding to branded content. The researchers analyzed how influencers align with brands and the relationship between influencers and their followers. A survey of … Continue reading Influencers As Endorsers and Followers As Consumers →

April 10, 2023[Blog], OCRC - Trust, Organizational Communication Research Centerbrands, business, Lastest (OCRC) Research, OCRC, Reputation, trustKatie McKechnie

This summary is provided by the IPR Organizational Communication Research Center. PwC assessed the role and importance of trust in business. A survey of 500 business executives, 2,508 consumers, and 2,012 employees was conducted Feb.17-23, 2023. Key findings include: — 91% of business executives said their ability to build and maintain trust improves the bottom … Continue reading How Brand Trust Impacts the Bottom Line →

February 17, 2023[Research Library], BIPOC - Black/African American, BIPOC Research, Diversity, Equity, and Inclusionblack, black American consumers, black brands, black consumers, brands, McKinseyOlivia Kresic

McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. A survey of 25,000 Americans was conducted in the spring of 2021. Key findings include: — Black household spending has increased 5% annually over the past two decades. — In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers →