It’s a curious thing how the overwhelming majority of public relations agencies and practitioners identify as “strategists.” Here is the problem: if everyone is a strategist, how does anything get done? The natural inclination seems to be that “tactics are subordinate to strategy.” True, public relations is much more than just press conferences, interviews and … Continue reading Strategy and Tactics: Finding a Balance through Research
The Strategic Research Conference hosted by the Institute for Public Relations and PRIME Research on June 9th in New York City, prompts this perspective on the evolution of research-based public relations and the science beneath the art. Year after year, more and more money flows into PR and social analytics tools and services. And the … Continue reading The Death of PR Data. Long Live Insights.
Prepared by IPR Measurement Commission Members Mark Weiner, CEO of PRIME Research, and John Gilfeather, Executive Vice President of Koski Research. Each year, hundreds of public relations professionals compete for the recognition and rewards that come with winning industry awards. As professionals seeking to reward “the best of the best,” we must aim higher and … Continue reading IPR Measurement Commission Judging Guidelines
Download Full White Paper (PDF): Irreversible: The Public Relations Big Data Revolution Download Big Data Infographic: Irreversible: The Public Relations Big Data Revolution Infographic IPR Measurement Commission presents their latest white paper “Irreversible: the Public Relations Big Data Revolution.” Today the amount of data organizations collect is unprecedented, and it can be difficult to determine … Continue reading Irreversible: The Public Relations Big Data Revolution
The post was originally featured in the Spring 2015 issue of The Public Relations Strategist. Despite ongoing debates over research in public relations, a few steadfast companies chose instead to commit fully to research, apply their findings and become more efficient, more strategic and more successful. Hyperbole over Big Data may suggest that the key … Continue reading Driving the Action: The Ascent of Insights and the Decline of Data
August 2006 – Multipliers are often used by public relations professionals to factor circulation or audience figures when calculating impressions. Multipliers are generally rationalized by users to take into account pass-along circulation and/or to assign a higher value to PR impressions than advertising impressions due to a perceived higher level of credibility. The authors argue … Continue reading Dispelling the Myth of PR Multipliers and Other Inflationary Audience Measures