Toledano, Margalit & Avidar, Ruth (2016). Public relations, ethics, and social media: A cross-national study of PR practitioners. Public Relations Review, 42(1), 161-169 Summary This article compares PR practitioner attitudes to specific ethical issues in social media in two different socio-cultural environments – New Zealand and Israel. Its major goal is to identify current practitioner … Continue reading Public Relations, Ethics and Social Media: A Cross-National Study of PR Professionals
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Avidar, Ruth; Ariel, Yaron; Malka, Vered; & Levy, C. Eilat (2015). Smartphones, publics, and OPR: Do publics want to engage? Public Relations Review, 41(2), 214-221. Summary Smartphones offer new opportunities for public-organization engagement. The current study focuses on the actual usage of smartphones, as well as users’ willingness to engage with organizations via smartphones. A … Continue reading Smartphones, Publics and OPR: Do Publics Want to Engage? →
Summary This study focused on the potential of smartphones for engagement and relationship building between organizations and young publics. The findings reveal that the smartphone gratifies both interaction-related and cognitive-related needs; nonetheless, organizations do not utilize the full dialogic potential of the smartphone to engage and to build relationships with young publics. Method The data … Continue reading Smartphones and Young Publics: A New Challenge for Public Relations Practice and Relationship Building →