Attempting to write about the future of education in our field is a pretty daunting task, but one I am happy to tackle because of my enthusiasm for the topic. I’ve had the good fortune of working on a number of educational initiatives at the university and national level, and I enjoy a broad network … Continue reading The Three Pillars of PR Education in the Future
The second semester of my MBA experience at SMU’s Cox School of Business included marketing, decision modeling, cost accounting, microeconomics, and, well, a big dose of quantitative envy. Good thing I enjoy crunching numbers, but all this analysis underscored for me some challenges – and opportunities – we have as corporate communicators. We’re not alone … Continue reading Marketing Envy and Other MBA Reflections
I’ve been a long-time proponent of business education for public relations majors, and this year I took the ultimate dive and became an MBA student myself. That’s right: In addition to chairing Communication Studies at SMU, I’m also an Executive MBA candidate in our Cox School of Business. Why would I do such a thing? … Continue reading Observations of a First-Semester MBA Student