Wan-Hsiu Sunny Tsai | Institute for Public Relations

April 23, 2021[Blog], [Research Library], CDEI - Disabilities Research, CDEI - Diversity in the Workplace, CDEI - Diversity, Equity, and Inclusion, Diversity, Equity, and Inclusion, OCRC - Best Practices, OCRC - Culture and Values, OCRC - Internal Communications, Organizational Communication Research Centeremployee-organization relationships, justice, transparent communication, workplace discriminationWan-Hsiu Sunny Tsai

This summary is provided by the IPR Organizational Communication Research Center Summary This study explored how transparent internal communication mitigated employees’ perceptions of workplace discrimination based on experiences (i.e., discrimination directed at the personal self) and observations (i.e., perceiving the presence of discrimination in the workplace). In this study, workplace discrimination is viewed as formal … Continue reading Marginalized Employee Perspectives on Workplace Discrimination →

June 20, 2018[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - International, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterEngagement, International, relationships, Social NetworkingWan-Hsiu Sunny Tsai

Tsai, Wan-Hsiu Sunny, and Men, Rita Linjuan (2018). Social messengers as the new frontier of organization-public engagement: A WeChat study. Public Relations Review, 44(3), 419-429. https://doi.org/10.1016/j.pubrev.2018.04.004 Summary Mobile-based social messengers have overtaken social networking sites as the new frontier for organizations to engage online stakeholders. Focusing on WeChat, one of the world’s most popular social messaging … Continue reading Social Messengers are the New Frontier of Organization-Public Engagement →

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