These signatures studies include some of IPR’s best-in-class research that exemplifies IPR’s mission of bringing relevant research to the PR profession.
Mind the Gap: Women’s Leadership in Public Relations
Institute for Public Relations and KPMG
It’s well documented that men hold the vast majority of CEO positions in the top PR agencies, with some estimates topping nearly 80 percent. In an industry that is predominantly women, this makes the gap between men and women especially pronounced. This is part one of a two-part study of mid- to senior-level women and men in public relations to analyze women’s leadership in the field.
Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public Relations
Dean E. Mundy, Ph.D.
This study reviews diversity-focused research in public relations to identify the key findings, trends, remaining gaps, and best practices regarding how public relations theory and practice can better reflect a diversity focus.
Millennials @ Work: Perspectives on Diversity & Inclusion
Institute for Public Relations and Weber Shandwick
This report found distinct differences between Millennials and older generations in their experiences and attitudes toward D&I at work. The survey reveals the importance that Millennials place on diversity and inclusion (D&I) when considering a new job—47 percent of Millennials consider the D&I of a workplace an important criterion in their job search compared to 33 percent of Gen Xers and 37 percent of Boomers.
Millennial Communication Professional in the Workplace
Institute for Public Relations and the Plank Center for PR Leadership
Millennial communication professionals and their managers hold sharply different perceptions about millennials’ workplace factors, values and attributes. The biggest differences were in work centrality—ambition, passion for work and professionalism—and work-life-social values like diversity and social responsibility.