DE&I (General) Research

The mission of the IPR CDEI is to conduct, support, and promote research and insights relating to diversity, equity, and inclusion in the workplace focused on four core areas: BIPOC (Black, Indigenous, and People of Color), LGBTQ+, women, and intersectionality.

Research Topics:

Latest Research: 

Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public Relations
Dean E. Mundy, Ph.D.
This study reviews diversity-focused research in public relations to identify the key findings, trends, remaining gaps, and best practices regarding how public relations theory and practice can better reflect a diversity focus.

Porter Novelli Purpose Tracker: The Business Imperative for Social Justice Today
Porter Novelli
Purpose is not simply a substantive commitment to a cause, but a call to action to answer for ongoing years of entrenched biases and systemic racism. The American public has spoken: silence is complicity. Today, the remaining question companies must answer is “how” we stand up. And for those who want to claim they are Purpose-driven, DE&I should be at the center of who you are and how you do business.

Millennials @ Work: Perspectives on Diversity & Inclusion
Institute for Public Relations
This report found distinct differences between Millennials and older generations toward D&I at work. The survey reveals the importance that Millennials place on diversity and inclusion (D&I) when considering a new job—47 percent of Millennials consider the D&I of a workplace an important criterion in their job search compared to 33 percent of Gen Xers and 37 percent of Boomers. 

The Problem with Protests: Emotional Effects of Race-Related News Media

David Stamps, Ph.D., Dana Mastro, Ph.D.
This study examines how the intersection of race and depictions of social unrest influence the emotional response to media coverage of social unrest. Findings from this study suggest that radicalized news images of social unrest serve to provoke heightened responses.

Flag On The Play: Colin Kaepernick and the Protest Paradigm
Danielle Sarver Coombs, Ph.D., Cheryl Ann Lambert, Ph.D., David Cassilo, Ph.D., Zachary Humphries, Ph.D.
his research examines how mainstream media covered San Francisco 49ers quarterback Colin Kaepernick’s protest of the national anthem of the United States. Key takeaways of this study indicate a focus on the method of protest (kneeling) versus the meaning of the protest (social justice). 

Fixing the Flawed Approach to
Boston Consulting Group
The Boston Consulting Group (BCG) analyzed corporate diversity and inclusion measures to determine efficacy and best practices. A global survey of 16,500 people was conducted. Responses came from 14 countries (Australia, Brazil, China, Denmark, Finland, France, Germany, Japan, India, Italy, Norway, Spain, the U.K. and the U.S.) and respondents worked in a range of industries.

Wave VII of the Porter Novelli Purpose Tracker: Addressing Social Justice & Diversity in Communications

Porter Novelli
This is the seventh wave of the Porter Novelli Purpose Tracker: Addressing Social Justice & Diversity in Communications. This infographic shares key insights from our most recent research, highlighting the business imperative for addressing the most pressing needs of our communities today.

Tweeting a Social Movement: Black Lives Matter and its use of Twitter to Share Information, Build Community and Promote Action

Candice LaShara Edrington, Ph.D., and Nicole Lee, Ph.D.

This study examines the message strategies used on Twitter by the Black Lives Matter social movement as a means to share information, build community, and promote action as well as what type of influence these strategies had on audience engagement in terms of replies and retweets.