This is the first in a series of five blog posts for Measurement Week. We’re getting there. But how have we gotten to Measurement Week, which starts today? The simple answer is: The International Association for Measurement and Evaluation of Communications (AMEC) organized interested parties around the world to focus on the gap between understanding the value of … Continue reading How Did We Get to Measurement Week?
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Spanish by Jennie Peña of the Universidad Del Norte. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Spanish Translation
Assigning specific value to work in public relations is never simple. The challenges were under a spotlight at the recent Summit on Measurement organized by the International Association for the Measurement and Evaluation of Communications (AMEC), where delegates from 35 countries shared, discussed and debated strategies to provide meaningful measurement. As a member of the … Continue reading Are We Measuring the Right Things?
Last month, leading communicators gathered in New York City at the PRSA and PRIME Research Strategic Corporate Communications and Research Conference to share how public relations professionals can improve their return on investment by using strategic research approaches. The speaker lineup featured several Institute for Public Relations (IPR) representatives. GE Uses Research to Protect Reputation, … Continue reading Industry Leaders Take a Stand for PR Research
Exploring the latest thoughts in research and measurement ethics, IPR Measurement Commission Chair Dr. Don Stacks spoke at the PRSA and PRIME Research Strategic Corporate Communications and Research Conference in New York City on May 15-16. Stacks PRSA PRIME 6-14 Presentation (PDF)
First published in The Measurement Standard, this is an interview by Editor Bill Paarlberg with David Geddes, Managing Director of Geddes Analytics and past Chair of the IPR Measurement Commission of the Institute for Public Relations. He is Chair of the Coalition for Public Relations Research Standards, the group of industry leaders that have developed standards … Continue reading Measurement Standards: Present, Future and Meaning
I had an opportunity to address the Georgian PR Club (Russia) via Skype earlier in April, as a guest of Berdia Natsvlishvili who heads up the Club of PR leaders that gathers regularly in Tbilisi. Berdia is also Country Director for PH International Georgia and has stayed connected with Dennis Wilcox, formerly of San Jose State … Continue reading Georgian PR Club Takes Development of PR Capabilities Seriously!
Now aged 90, I commenced public relations practice in 1947 on my return from service with the Royal Marine Commandos. I am the only Founding Father of the Chartered Institute of Public Relations and International Public Relations Association still alive. At the close of my 66-year-long career I wish to record my professional beliefs in … Continue reading Credo for Public Relations: The Role of Evaluation and Measurement
Resolved: Whether in internal communication, PR measurement or strategic communications, we will be fearless, ruled by the right thing to do rather than the facile, easy or merely expedient. Therefore: As experts in communication (not merely PR or marketing), we will have facts and data at our disposal to support our strategies and tactics. We … Continue reading Fearless is PR in the Face of Challenge
The following post is from Forrest Anderson’s blog, Reputation, Research, Relationships and Messages. Additional comments and tips are strongly encouraged. Surveys, when done properly, are a great way to gather the kind of information you can use to create communications campaigns that achieve business objectives. They are based on real information and insight into the target … Continue reading Tips for More Successful Surveys
My first dabble in collaboration on a global scale with stakeholders came with the Global Alliance for Public Relations and Communication Management (GA) tackling the issue of ethics by researching whether a global code of ethics was feasible and desirable to strengthen the profession. With the help of an international task force we examined the … Continue reading Sharing Global Alliance Research
At the Measurement Summit 3.1, a “think-fest” on the future of public relations research standards conducted by the IPR Measurement Commission, Don W. Stacks, Ph.D., presented “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement, and Evaluation,” on behalf of Shannon A. Bowen, Ph.D., and himself. The presentation was based on a paper … Continue reading Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation