IPR Measurement Center | Centers | Institute for Public Relations

March 18, 2015[News]Sarah Jackson

Gainesville, FL – The Institute for Public Relations (IPR) Measurement Commission has elected Michelle Hinson as its chair effective immediately. Hinson is Director, PR Measurement for CyberAlert LLC, an industry leader in public relations monitoring, measurement and analytics. The IPR Measurement Commission is composed of researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation … Continue reading Michelle Hinson Elected Chair of IPR Measurement Commission →

March 9, 2015[Research Library], Dictionaries of PR Measurement & Research, Education in PR, MC - Definitions, Measurement CommissionDon Stacks

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into simplified and traditional Chinese by Dr. Chun-Ju Flora Hung-Baesecke, Massey University, and Dr. Yi-Ru Regina Chen, Hong Kong Baptist University. It covers an expanded number … Continue reading Dictionary of Public Relations Measurement & Research, Third Edition, Simplified & Traditional Chinese Translation →

February 19, 2015[Research Library], Dictionaries of PR Measurement & Research, Education in PR, MC - Definitions, Measurement CommissionDon Stacks

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Italian by Marilde Motta, Owner of Ad Personam in Milan, Italy. It covers an expanded number of terms, addition of social media terms and processes, … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Italian Translation →

January 26, 2015[Blog], [Research Library], Measurement CommissionSarah Jackson

In a recent post on IPR’s LinkedIn Forum, Forrest Anderson, Independent Consultant and founding member of IPR’s Measurement Commission, explains why Big Data matters to public relations professionals. Forrest Anderson defines Big Data as burgeoning amounts of data on stakeholder behavior from sources such as government statistics, product warranty forms or retail loyalty cards. These … Continue reading Why Big Data Matters to Public Relations →

October 20, 2014[Blog]Sean Williams

This guest blog post is written by Sean Williams in response to Dr. Ana Tkalac’s original post “Nobody’s Baby” and Ward White’s follow-up commentary. Internal communication is frequently seen as of lesser value to organizations than external communication. IC professionals typically earn less, are at lower pay grades and struggle to transition to other PR disciplines. … Continue reading Sean Williams’ Response to “Nobody’s Baby” and Other Thoughts on Internal Communication →

September 29, 2014[Research Library], Dictionaries of PR Measurement & Research, MC - Definitions, Measurement CommissionDon Stacks

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Arabic by Dr. Ali D. Alanazi of King Saud University. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Arabic Translation →

September 18, 2014[Blog], MC - Objectives, MC - Standards, StandardsSarah Jackson

This is the fifth in a series of five blog posts for Measurement Week. Recent studies note that communications professionals have one of the most stressful jobs. With limited resources, crises and issues to manage and budgets that often pale in comparison to the ad spend, it’s not easy. And taking time to measure our work and results … Continue reading Making It Matter →

September 17, 2014[Blog]David Geddes

This is the fourth in a series of five blog posts for Measurement Week. In my professional practice, speaking engagements, training seminars, and teaching, we always begin with a look at communications theory and models of communications. Bear with me before dismissing this approach as overly academic or, well, too “theoretical.” Why begin here? First, theory provides a bridge … Continue reading It All Starts with Theory →

September 16, 2014[Blog]Pauline Draper-Watts

This is the third in a series of five blog posts for Measurement Week. With more money being invested into digital programs, there has never been a more important time to be asking critical questions to ensure that the investment is appropriate to the organization. A McKinsey Global Survey found that “many respondents agree that their companies’ digital … Continue reading The Value Proposition for the Digital Landscape →

September 16, 2014[Blog]Forrest Anderson

This is the second in a series of five blog posts for Measurement Week. I have argued for most of my career that the single most important thing people need to remember when measuring the impact of a communications program is their definition of impact, which should come from the initial, measurable objectives of the program. If you’re trying … Continue reading Measurable Objective Is Critical to Successful Evaluation →

September 15, 2014[Blog]Frank E. Ovaitt

This is the first in a series of five blog posts for Measurement Week. We’re getting there. But how have we gotten to Measurement Week, which starts today? The simple answer is: The International Association for Measurement and Evaluation of Communications (AMEC) organized interested parties around the world to focus on the gap between understanding the value of … Continue reading How Did We Get to Measurement Week? →

August 1, 2014[Research Library], Dictionaries of PR Measurement & Research, MC - Definitions, Measurement CommissionDon Stacks

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Spanish by Jennie Peña of the Universidad Del Norte. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Spanish Translation →

July 14, 2014[Blog]Sarah Jackson

Assigning specific value to work in public relations is never simple. The challenges were under a spotlight at the recent Summit on Measurement organized by the International Association for the Measurement and Evaluation of Communications (AMEC), where delegates from 35 countries shared, discussed and debated strategies to provide meaningful measurement. As a member of the … Continue reading Are We Measuring the Right Things? →

June 11, 2014[Blog]Institute for Public Relations

Last month, leading communicators gathered in New York City at the PRSA and PRIME Research Strategic Corporate Communications and Research Conference to share how public relations professionals can improve their return on investment by using strategic research approaches. The speaker lineup featured several Institute for Public Relations (IPR) representatives. GE Uses Research to Protect Reputation, … Continue reading Industry Leaders Take a Stand for PR Research →

June 9, 2014[Research Library], 2. Resources, 7. Ethics in Research and Evaluation, MC - Ethics, StandardsInstitute for Public Relations

Exploring the latest thoughts in research and measurement ethics, IPR Measurement Commission Chair Dr. Don Stacks spoke at the PRSA and PRIME Research Strategic Corporate Communications and Research Conference in New York City on May 15-16. Stacks PRSA PRIME 6-14 Presentation (PDF)