In a recent article, “Five Years After Barcelona, It’s Time to Measure Motive,” Alan Kelly writes a personal critique of the practice of public relations (“a craft that is unregulated, un-licensed, and inherently in service to public manipulation”), of the Barcelona Principles (“they reflect a bias that deprives the practice of more useful measures”), and of … Continue reading Celebrating Five Years After Barcelona: It’s Time to Measure across the Communications Process
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Campaign Wins Best Use of Research Award This campaign was the winner of the Institute for Public Relations Measurement Commission’s “Best Use of Research, Measurement and Evaluation” award at the 2015 Big Apple Awards, sponsored by the New York Chapter of PRSA. Based on research about how words can affect girls’ self-esteem, Procter & Gamble’s … Continue reading “#LikeAGirl”: Turning Insult into Confidence
The International Association for Measurement and Evaluation in Communication (AMEC) Summit held its annual meeting last week in Stockholm. The theme of the conference was, ‘Winning the Game’ with speaker presentations, panels, debates, discussions, questions, and ideas on “making measurement mainstream” (a phrase used by Alex Aiken, Executive Director of Communications for the UK Government). … Continue reading Making Measurement Mainstream: AMEC 2015
The measure of a life, after all, is not its duration, but its donation. –Corrie Ten Boom It is with a heavy heart that my first blog post as chair of the Institute’s Measurement Commission is a tribute to Don Bartholomew who left us last week after a lengthy illness. But I also write this … Continue reading Don Bartholomew Provided Us a Model for a Life Well-Lived
The post was originally featured in the Spring 2015 issue of The Public Relations Strategist. Despite ongoing debates over research in public relations, a few steadfast companies chose instead to commit fully to research, apply their findings and become more efficient, more strategic and more successful. Hyperbole over Big Data may suggest that the key … Continue reading Driving the Action: The Ascent of Insights and the Decline of Data
Fairfax, Va. — The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) is partnering with the Institute for Public Relations (IPR) to judge and present the research category at this year’s 47th Annual Thoth Awards and Gala. The Thoth Awards recognize the most outstanding, strategic public relations programs and products developed and produced in the … Continue reading PRSA-NCC Announces Partnership with IPR for Research, Measurement and Evaluation Category for the 2015 Thoth Awards
Gainesville, FL – The Institute for Public Relations (IPR) Measurement Commission has elected Michelle Hinson as its chair effective immediately. Hinson is Director, PR Measurement for CyberAlert LLC, an industry leader in public relations monitoring, measurement and analytics. The IPR Measurement Commission is composed of researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation … Continue reading Michelle Hinson Elected Chair of IPR Measurement Commission
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into simplified and traditional Chinese by Dr. Chun-Ju Flora Hung-Baesecke, Massey University, and Dr. Yi-Ru Regina Chen, Hong Kong Baptist University. It covers an expanded number … Continue reading Dictionary of Public Relations Measurement & Research, Third Edition, Simplified & Traditional Chinese Translation
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Italian by Marilde Motta, Owner of Ad Personam in Milan, Italy. It covers an expanded number of terms, addition of social media terms and processes, … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Italian Translation
In a recent post on IPR’s LinkedIn Forum, Forrest Anderson, Independent Consultant and founding member of IPR’s Measurement Commission, explains why Big Data matters to public relations professionals. Forrest Anderson defines Big Data as burgeoning amounts of data on stakeholder behavior from sources such as government statistics, product warranty forms or retail loyalty cards. These … Continue reading Why Big Data Matters to Public Relations
This guest blog post is written by Sean Williams in response to Dr. Ana Tkalac’s original post “Nobody’s Baby” and Ward White’s follow-up commentary. Internal communication is frequently seen as of lesser value to organizations than external communication. IC professionals typically earn less, are at lower pay grades and struggle to transition to other PR disciplines. … Continue reading Sean Williams’ Response to “Nobody’s Baby” and Other Thoughts on Internal Communication
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Arabic by Dr. Ali D. Alanazi of King Saud University. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Arabic Translation
This is the fifth in a series of five blog posts for Measurement Week. Recent studies note that communications professionals have one of the most stressful jobs. With limited resources, crises and issues to manage and budgets that often pale in comparison to the ad spend, it’s not easy. And taking time to measure our work and results … Continue reading Making It Matter
This is the fourth in a series of five blog posts for Measurement Week. In my professional practice, speaking engagements, training seminars, and teaching, we always begin with a look at communications theory and models of communications. Bear with me before dismissing this approach as overly academic or, well, too “theoretical.” Why begin here? First, theory provides a bridge … Continue reading It All Starts with Theory
This is the third in a series of five blog posts for Measurement Week. With more money being invested into digital programs, there has never been a more important time to be asking critical questions to ensure that the investment is appropriate to the organization. A McKinsey Global Survey found that “many respondents agree that their companies’ digital … Continue reading The Value Proposition for the Digital Landscape