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October 4, 2013[Blog][blog research]Forrest Anderson

As I mentioned in my last blog, PR luminaries, including Paul Holmes, are calling for practitioners to tap into “Big Data.” The Summer 2013, Issue of Kellogg Magazine (published by the Kellogg School of Management at Northwestern University) includes “Embracing a Big Data Mindset ” in which Florian Zettelmeyer, professor of marketing at Kellogg and an … Continue reading It’s Not Big Data, It’s Analytics →

September 11, 2013[Blog][blog news]Toni Muzi Falconi

A few days ago, the New York Times printed an intriguing article featuring Scott Howe, CEO of Axciom Corporation, and his decision to embark on a ‘novel public relations strategy: openness.’ The marketing technology company unveiled a free website where consumers in the United States can view some of the information collected about them. The … Continue reading For the Sake of Transparency: Informing Interviewees →

September 3, 2013[Blog][blog news]David Geddes

This is David Geddes, past chair of the Institute for Public Relations Measurement Commission and principal of Geddes Analytics. Today I am talking with Karla Chaves Brenes, managing director of the public relations and communications agency Próxima, based in San José, Costa Rica. Próxima specializes in corporate image and social responsibility. Karla, it was nice … Continue reading 5 Minutes with… Karla Chaves Brenes →

August 29, 2013[Blog][blog news]Valerie Di Maria

As many of you know, the Arthur W. Page Society’s mission is to strengthen the enterprise leadership role of the chief communications offer. A key target audience, of course, is our C-Suite colleagues, in particular chief executive officers. To better understand what CEOs really think about strategic communications and, in particular, corporate character and the … Continue reading Understanding the CEO View →

August 5, 2013[Research Library], 2. Resources, Dictionaries of PR Measurement & Research, IPR Measurement Commission Signature Studies, IPR Signature Studies, MC - Definitions, MC - Gold Standard, MC - Historical, Measurement Commission, StandardsMeasurement PublicationDon Stacks

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition covers an expanded number of terms, the addition of social media terms and processes, and adds ethics as a category. The Editorial Board is international in scope and … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition (including translations) →

July 17, 2013[Blog][blog news]Forrest Anderson

Many have commented on Paul Holmes’s call to put “big data at the center.” Paul is one of the luminaries of our industry, and I agree with him completely on this point. However, I would broaden it to include data in general. PR needs to be information- and insight-driven whether the data driving this information … Continue reading Big or Little as Long as it’s Data →

July 9, 2013[Blog][blog news]Tom Watson

Research from Professor Tom Watson of Bournemouth University in England places the emergence of AVEs to about 80 years ago. He recently published his research in Public Relations Review from where you can obtain a full copy of his paper. This is a summary of how AVEs emerged and became part of PR practice. As … Continue reading Where AVEs came from? →

June 24, 2013[Blog][blog research]Don Stacks

In a previous blog I wrote about the lack of good, basic secondary research being conducted and made available. This is often due to the proprietary nature of business—why let a possible competitor know how you created a measure, strategy, or campaign? Why do the competitor’s work? Secondary research informs the practice and helps the … Continue reading Second Thoughts on Secondary Research →

June 21, 2013[Blog][blog news]Institute for Public Relations

Each year, the Institute for Public Relations partners with the New York Chapter of PRSA to recognize public relations campaigns with exceptional integration of research, measurement and evaluation. Of all the Big Apple Award winners, one is recognized with IPR’s “Best Use of Research, Measurement and Evaluation Award.” Addressing the challenges surrounding European women with … Continue reading HIV Campaign Recognized for Best Use of Research →

June 3, 2013[Blog][blog news]Sarah Jackson

Visual data is more effective for readers who are already feeling a positive emotion, according to recently published research from Ph.D. student Lane Harrison. In a blog for the Harvard Business Review “Don’t Read Infographics When You’re Feeling Anxious,” Nicholas Diakopoulos describes the correlation between a reader’s emotions and comprehension of the visual data. Diakopoulos … Continue reading Why You Want Happy People Looking at Your Infographic →

May 5, 2013[Research Library], 4. Communications Lifecycle, 8. Standards Index, MC - Standards, StandardsDavid Geddes

Metric name Advocacy Standards area Communications lifecycle (awareness, knowledge, Interest and relevance, relationship, intent and preference, and advocacy) Metric description and application “Public relations often differs from other forms of marketing communication because the end result of a communication program is not necessarily the sale of products or services . One of the key measures … Continue reading Advocacy →