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[Research Library], 3. Return on Investment and Related Metrics, 4. Communications Lifecycle, Standards

Sharing his journey in understanding the value and role of research as an underutilized source of learning, IPR Treasurer Gary Sheffer, vice president, communications and public affairs for General Electric,  gave the opening keynote presentation at the PRSA and PRIME Research Strategic Corporate Communications and Research Conference in New York City on May 15-16. “We … Continue reading GE’s 15-Year Journey: Using Research to Protect Reputation, Enhance Culture and Drive Change →

[Blog]

The past few decades represent a mix of progress and stagnation in the field of public relations measurement, research and analysis.  While a core group of research experts and interested parties work hard to elevate the “science beneath the art,” practitioners have been slow to respond.   Given the amount of measurement-specific resources available to the … Continue reading Public Relations Research and Measurement: Are CPMs a Way Forward? →

[Research Library], International/Country Specific, MC - Media Analysis, Measurement Commission, Media Relations, Standards,

More and more organizations need to measure their media coverage globally, but how can they do this cost effectively? This paper takes a very granular approach to helping the reader define business goals and objectives; determine suitable measures; analyze media content needs; evaluate dashboard systems; determine language and analysis processes; develop measurement scorecards; select provider … Continue reading International Media Analysis Made Simple →

[Research Library], 8. Standards Index, MC - Gold Standard, MC - Media Analysis, MC - Standards, Measurement Commission, Media Relations, Standards

June 2012 – Organizations engage in traditional media relations for many reasons and their objectives for analyzing the media coverage may be similarly varied. Media coverage can serve as a proxy for public perception and is relatively inexpensive and accessible. Public relations professionals apply media analysis to help demonstrate the value of PR, provide insights … Continue reading Proposed Interim Standards for Metrics in Traditional Media Analysis →

[Research Library], DMRC - Ethics, Ethics and PR, MC - Ethics, MC - Gold Standard, Measurement Commission, Standards

This statement of ethical standards and guidelines for public relations research was developed by a team of the Institute for Public Relations Measurement Commission headed by Shannon Bowen, Ph.D, John Gilfeather and Brad Rawlins, Ph.D. This statement was approved by the IPR Measurement Commission on March 7, 2012. This is a discussion document that will … Continue reading Ethical Standards and Guidelines for Public Relations Research and Measurement →

[Blog]

I have a blog post published May 29th at CommPro.BIZ, “Seeing Is Believing — Why PR People Should Take Infographics More Seriously.” I make two related arguments. I contest that PR people generally have fallen behind other marketing and analytical disciplines in their understanding and use of big data, both for understanding challenges and for … Continue reading PR Needs to Grapple with the Implications — and Power — of Big Data and Images →

[Research Library], MC - Media Analysis, Measurement Commission, Media Relations, Standards

2005 – The premise of the authors is that the media content analysis methods commonly in use fail to address the fundamental information needs of public relations professionals. Currently, public relations professionals rely on eight basic methods of content analysis. This paper reviews each of these methods and points out the fundamental flaws in each … Continue reading A New Model for Media Content Analysis →

[Blog],

The mission of the Institute for Public Relations (IPR) – developing the science beneath the art of public relations™ ‑ remains the guiding principle of the IPR Commission on Public Relations Measurement and Evaluation in turbulent yet exciting times for the field of research. Public relations and communications research, advertising research, and marketing research face … Continue reading Advancing PR Research →

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