This guest blog post appears courtesy of Paine Publishing. Dowload PDF: Paine Publishing’s Guide to Commonly Used Metricseasurement Techniques
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What does Return on Investment (ROI) have to do with social media? This is an important question. To date no one has conducted research that takes social media communication and links it to publicly-traded business success. That, however, has now changed with the publication of Measuring the Impact of Social Media on Business Profit & … Continue reading What’s the Relationship between Social Media ROE and Business ROI?
Last week one of our Trustees and three members of the Measurement commission, participated in the PR News Measurement Hall of Fame Twitter Chat in celebration of AMEC’s Measurement Month. Linda Rutherford, VP for communications and outreach at Southwest Airlines joined Mark Weiner, CEO of PRIME Research, Allyson Hugley, president of Measurement, Analytics and Insights … Continue reading PR News Hall of Famers Take to Twitter for Measurement Month
If you work in communication/communications/public relations or anything else we choose to call it (because we don’t exactly agree on terminology) and you love to quantify results (though we don’t exactly agree on how to do it) then this month is for you. Our pals at the International Association for the Measurement and Evaluation of … Continue reading Measurement Month at Midpoint: Barcelona Principles 2.0, Impressions Take Center Stage
Not everything that can be counted counts. Not everything that counts can be counted. William Bruce Cameron Historically, marketing functions needed to be far more sophisticated in measuring the impact of their activities than their colleagues in corporate communications, including internal communications. Marketing campaigns have been subject to much more scrutiny from the boardroom due … Continue reading Corporate Communications Counts and Can Be Counted
It’s been five years since the industry rallied around the Barcelona Declaration of Measurement Principles, agreeing to the first overarching framework for effective public relations (PR) and communication measurement. The original goal was straightforward: provide guidelines to measure efficacy of communication campaigns; provide a basis to enable the replacement of outdated program measurement models and ultimately … Continue reading Barcelona Principles 2.0 – Updated 2015
A version of this article first appeared in Media Monitoring & Measurement News. How can PR practitioners make sense of the plethora of possible earned media metrics and measurement strategies? PR industry groups have published a number of documents to guide PR practitioners. The Barcelona Declaration for Measurement Principles, a set of seven voluntary guidelines … Continue reading Measurement Innovations: Making Sense of Earned Media Metrics
Campaign Wins Best Use of Research Award This campaign was the winner of the Institute for Public Relations Measurement Commission’s “Best Use of Research, Measurement and Evaluation” award at the 2015 Big Apple Awards, sponsored by the New York Chapter of PRSA. Based on research about how words can affect girls’ self-esteem, Procter & Gamble’s … Continue reading “#LikeAGirl”: Turning Insult into Confidence
The International Association for Measurement and Evaluation in Communication (AMEC) Summit held its annual meeting last week in Stockholm. The theme of the conference was, ‘Winning the Game’ with speaker presentations, panels, debates, discussions, questions, and ideas on “making measurement mainstream” (a phrase used by Alex Aiken, Executive Director of Communications for the UK Government). … Continue reading Making Measurement Mainstream: AMEC 2015
The measure of a life, after all, is not its duration, but its donation. –Corrie Ten Boom It is with a heavy heart that my first blog post as chair of the Institute’s Measurement Commission is a tribute to Don Bartholomew who left us last week after a lengthy illness. But I also write this … Continue reading Don Bartholomew Provided Us a Model for a Life Well-Lived