I had an opportunity to address the Georgian PR Club (Russia) via Skype earlier in April, as a guest of Berdia Natsvlishvili who heads up the Club of PR leaders that gathers regularly in Tbilisi. Berdia is also Country Director for PH International Georgia and has stayed connected with Dennis Wilcox, formerly of San Jose State … Continue reading Georgian PR Club Takes Development of PR Capabilities Seriously!
Now aged 90, I commenced public relations practice in 1947 on my return from service with the Royal Marine Commandos. I am the only Founding Father of the Chartered Institute of Public Relations and International Public Relations Association still alive. At the close of my 66-year-long career I wish to record my professional beliefs in … Continue reading Credo for Public Relations: The Role of Evaluation and Measurement
Resolved: Whether in internal communication, PR measurement or strategic communications, we will be fearless, ruled by the right thing to do rather than the facile, easy or merely expedient. Therefore: As experts in communication (not merely PR or marketing), we will have facts and data at our disposal to support our strategies and tactics. We … Continue reading Fearless is PR in the Face of Challenge
The following post is from Forrest Anderson’s blog, Reputation, Research, Relationships and Messages. Additional comments and tips are strongly encouraged. Surveys, when done properly, are a great way to gather the kind of information you can use to create communications campaigns that achieve business objectives. They are based on real information and insight into the target … Continue reading Tips for More Successful Surveys
My first dabble in collaboration on a global scale with stakeholders came with the Global Alliance for Public Relations and Communication Management (GA) tackling the issue of ethics by researching whether a global code of ethics was feasible and desirable to strengthen the profession. With the help of an international task force we examined the … Continue reading Sharing Global Alliance Research
At the Measurement Summit 3.1, a “think-fest” on the future of public relations research standards conducted by the IPR Measurement Commission, Don W. Stacks, Ph.D., presented “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement, and Evaluation,” on behalf of Shannon A. Bowen, Ph.D., and himself. The presentation was based on a paper … Continue reading Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation