Archives

This guest blog post is written by Sean Williams in response to Dr. Ana Tkalac’s original post “Nobody’s Baby” and Ward White’s follow-up commentary. Internal communication is frequently seen as of lesser value to organizations than external communication. IC professionals typically earn less, are at lower pay grades and struggle to transition to other PR disciplines. … Continue reading Sean Williams’ Response to “Nobody’s Baby” and Other Thoughts on Internal Communication →

This is the fourth in a series of five blog posts for Measurement Week. In my professional practice, speaking engagements, training seminars, and teaching, we always begin with a look at communications theory and models of communications. Bear with me before dismissing this approach as overly academic or, well, too “theoretical.” Why begin here? First, theory provides a bridge … Continue reading It All Starts with Theory →

This is the third in a series of five blog posts for Measurement Week. With more money being invested into digital programs, there has never been a more important time to be asking critical questions to ensure that the investment is appropriate to the organization. A McKinsey Global Survey found that “many respondents agree that their companies’ digital … Continue reading The Value Proposition for the Digital Landscape →

This is the second in a series of five blog posts for Measurement Week. I have argued for most of my career that the single most important thing people need to remember when measuring the impact of a communications program is their definition of impact, which should come from the initial, measurable objectives of the program. If you’re trying … Continue reading Measurable Objective Is Critical to Successful Evaluation →