These Four Shifts Will Transform Employee Experience (and make or break your 2020)
My company, Integral, recently hosted senior Communications, Marketing, and Human Resources leaders at our inaugural Circles event in New York City. Together, we unpacked the ins and outs of designing the kind of employee experiences that deliver business results.
With forward thinkers from Amex, Levi Stra
... Read More...Dialogic Strategies in a Crisis: Ramifications of Internal Communication on External Audiences
This post is provided by the IPR Organizational Communication Research Center.
In today’s digital and social world, organizations are under constant scrutiny. The way an organization handled an internal crisis can easily go viral and be known to all, such as the Ctrip child abuse scandal, one of the bi
... Read More...How Stakeholders React to Mobile-Enhanced Corporate Disaster Relief Efforts
This post is provided by the IPR Behavioral Insights Research Center.
Summary
With the digital revolution, the
Five Key Takeaways from the 2019 PRSA International Conference
Professionals and pre-professionals gathered in sunny San Diego, California on Oct. 18-22 for the 2019 PRSA International Conference. The conference featured speakers like Bob Woodward, Laura Ling, Richard Dreyfuss, former President of Mexico Vicente Fox and more. Attendees of the week-long conference experienced breakout sessions, key
... Read More...Fear-Mongering or Fact-Driven? How Emotion Plays a Role in Attitudes Toward Health Epidemics
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Celine Klemm, Tilo Hartmann, & Enny Das.
Key Findings
People find disease outbreaks to be more severe when they learn
... Read More...Want to Advocate for Diversity? Start Nurturing Microaffirmations
A keynote speaking opportunity at Brazil’s diversity-themed Abrapcorp conference led to crafting a 10-point Social Responsibility Bill of Rights with practical advice and inspired completion of the Internal Public Relations model (Pompper, 2012) that rests on two pillars – social capital and diversi
... Read More...Social Media Influencers and Transparency: FTC Gives New Guidance for Disclosing Brand Relationships
The Federal Trade Commission (FTC) has focused its attention on social media influencers. An effective part of any social media campaign, influencers frequently have the power to create online buzz about a product or service based on their reviews. As influencers become more successful, frequently their reviews are
... Read More...The Status Quo of Evaluation in Public Diplomacy: Insights from the U.S. State Department
This blog post is a summary of “The Status Quo of Evaluation in Public Diplomacy: Insights from the US State Department” by Erich J. Sommerfeldt and Alexander Buhmann. For the full study, please visit here.
As
... Read More...How Do Social Media Comments and Likes Impact an Organization’s Reputation During a Crisis?
This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Seoyeon Hong, Ph.D., Webster University, and Glen Cameron, University of Missouri-Columbia.
Key findings
Perceptions of an organization’s reputation and responsibility in times of cri
... Read More...