This paper is a part of the IPR Behavioral Insights Research Center.
From the time of prehistoric cave paintings, people have been using images to share ideas and inf
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In partnership with Ragan, “How We Did It” features IPR Trustees offering insight into an initiative or decision that had a positive impact.
The rating company reshaped the industry by enabling folks with ‘thin’ payment histories to include phone and utility bills to show they are reliable customers. Here’s the backstor
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If Washington, D.C., is “The Swamp,” what exactly is swampy about it and who is to blame? According to a new poll from the Public Affairs Council, politicians themselves account for the four most serious problems with poli
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Public relations (PR) professionals must understand the nuances of our legal system when working on social media campaigns with influencers. Many consumers have been misled by influencers prompting the Federal Trade Commission (FTC) to enforce regulations to protect them. The FTC is a federal agency that enforces
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This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Ullrich K. H. Ecker, Ph.D., University of Western Australia; Stephan Lewandowsky, University of Bristol;
Key Findings
Providing more evidence against an ambiguous claim can be more
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Access the full 2019 Makovsky Wall Street Reputation Study here.
Announcing a data breach that compromised thousands of your customers’ sensitive financial information is a commu
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This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Gordon Pennycook, Assistant Professor at the University of Regina; Tyrone Cannon, Professor of Psychiatry at Yale University; and David G. Rand, Associate Professor of Management Science and Brain and Cognitive Sciences at Ma
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This blog post appears courtesy of We Communications. To view the full WE Communications Brands in Motion 2019 report, please visit here. ...
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The process of building relationships between corporations and nonprofit organizations is not often discussed – and these partnerships are often at the heart of corporate social responsibility (CSR) initiatives. This research focuses on such partnerships, drawing upon in-depth interviews with senior leaders of corporations top-ranked for CSR an
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