Five Key Takeaways from the 2019 PRSA International Conference

Professionals and pre-professionals gathered in sunny San Diego, California on Oct. 18-22 for the 2019 PRSA International Conference. The conference featured speakers like Bob Woodward, Laura Ling, Richard Dreyfuss, former President of Mexico Vicente Fox and more. Attendees of the week-long conference experienced breakout sessions, key

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Social Media Influencers and Transparency: FTC Gives New Guidance for Disclosing Brand Relationships

The Federal Trade Commission (FTC) has focused its attention on social media influencers. An effective part of any social media campaign, influencers frequently have the power to create online buzz about a product or service based on their reviews. As influencers become more successful, frequently their reviews are

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