Most of us in public relations have heard the claim that publicity, or earned media, has greater credibility than a paid advertisement. Consider what the author (Wynne) of a 2014 Forbes article titled “The Real Difference between PR and Advertising” wrote:
“Adver
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This post appears courtesy of Ogilvy. Read the full press release here.
Professional communicators face the challenge of effectively maintaining bran
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Corporate Diplomacy:
The role of the CEO as a business or corporate diplomat for their company reflects a reset in politics, business and society. Corporations, particularly international corporations are making changes that are good for their company, business and culture, while also being good for society
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Social media and copyright are again on the forefront of European Union laws. In April 2019 the Council of the European Union approved the new Directive on Copyright in the Digital Single Market that includes major revisions to how third-party content can be used online, and the level of responsibility online platforms have in regulatin
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Along with juggling the daily chaos of our company’s comms channels, our executives’ egos and our teams’ pursuit of the proverbial ‘seat at the table,’ Communications professionals often double as the company storyteller, a key function of our work. However, the way we tell these stories must change — perhaps to the point at
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As communicators who work on behalf of a range of organizations to educate, engage and mobilize individuals and communities, trust matters a lot to us. Trust is something that is earned over years and decades. It is invaluable. Without trust, the relationships we strive to build and strengthen lack a foundation. Trust is crucial as sho
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Constructing Messages that Engage the Public & Enhance Brand Reputation
This executive summary is adapted from the original paper. For access to the full study, please contact the author.
An effective leader is not only som
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Study originally published in the Journal for Public Relations Education. The full study is available here.
A team led by Dr
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With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. In the midst of complexity and chaos, determining how to attract, retain, motivate, and engage talent has become a pressing issue for global
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The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research led strategic insight function” within their organization in the near future. It is fair to assume that discussions about giving a centra
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