The Effects of Social Ties on Campaign Engagement

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Summary This study examined the influence of social ties on individuals’ civic engagement on Facebook. An experiment was used to explore the impact of strong social ties (e.g., parents, extended family, and/or close friends) and weak social ties on individuals’ intentions to participate in social advocacy camp ...

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The Top 15 Public Relations Insights of 2020

Download Booklet (PDF): Top 15 PR Insights of 2020 Introduction Thanks to our Board of Trustees, comprising senior-level executives and academic leaders in public relations, for driving the mission and work we do. The Institute for Public Relations annually compiles some of the best research that we think public relat ...

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