PR and the Problem of Truth Decay: It’s a Matter of Trust

We’re facing a truth crisis in American public life, as facts and data play an ever-diminishing role in political and civil discourse and trust in once-respected sources of information declines. It’s a troubling and potentially toxic trend that poses significant challenges to the profession of publication relations– and to the ve ...

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Mr. Rogers: Five Essential Truths of His Communication

Since the new documentary, “Won’t You Be My Neighbor?” about Fred Rogers came out earlier this year, there has been a well-deserved resurgence of interest in him, his PBS Television Show (Mister Rogers’ Neighborhood) and the many topics he addressed. Numerous articles have been written about the ways we can learn ...

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Driving Change in the #MeToo Era

Picture this: You’re a Chief Communications Officer of a major Fortune 500 company on business trip to Europe, in a room full of American and European colleagues, and upon making a strategic recommendation an American man turns to you and says: “Good suggestion, especially since your lucky to be here since you don’t ha ...

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GDPR, ePrivacy, Copyright & Antitrust: The EU’s Long Game

This blog is presented by the IPR Measurement Commission. “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforc ...

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Five Ways to Rethink Employee Engagement in the PR Industry

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The concept of engagement has attracted a great amount of attention from both scholars and practitioners in PR. Various forms of engagement have been examined, including digital engagement, public engagement, and employee engagement. Nevertheless, engagement is still not clearly defined in our field and industry (Jelen-Sanchez, 2017). ...

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Faking Authenticity: Can You Do It?

A Conversation with Vern Oakley, CEO of Tribe Pictures The nature of authenticity and trust is changing. Recently I wondered, is it possible to fake authenticity? And can trust exist between people and organizations without authenticity? It’s an existential ques ...

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BledCom 2018: Measurement and Evaluation in a VUCA World

This blog is presented by the IPR Measurement Commission. BledCom, the international public relations research symposium held every year in the beautiful village of Bled in Slovenia, celebrated its silver anniversary this year. From July 5th to 7th, almost 200 academics and practitioners got together to hear about the latest research and discuss the ...

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