Words, Money, or Action? How Corporate Social Advocacy Drove Media Coverage of Black Lives Matter

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This blog is based on the original study in the Public Relations Journal. When events of societal injustice occur and governmental responses appear inadequate, citizens often turn their focus to the leaders of companies they buy from, work for, and trust. Whether they want a v ...

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How to Navigate Change Using Transparency, Charisma, and Empathy

This blog is provided by the IPR Organizational Communication Research Center Change is an inescapable reality of the modern workplace. The declaration of the COVID-19 pandemic forced organizations to confront an array of drastic and previously unimaginable organizational changes. Many business-as-usual approaches to serving customers, wo ...

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Political Campaign Messages on Facebook: A Study of Public Engagement, Social Presence Strategies, and the 2018 U.S. Senate Elections

This blog is based on the original study in the Public Relations Journal. Scholars have argued that social presence strategies could be a gateway to public engagement. Communicators use social presence to reflect genuine and real personalities to build relationships (Mazid, 2020; M ...

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Are Purpose and CSR the Panacea for Engaged Employees?

This blog is provided by the IPR Organizational Communication Research Center How can organizations attract employees who love their job, bring their best selves to work, and are deeply committed to their job and organization? One of the most popular answers has been to be a purpose-driven, responsible organiza ...

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CommTech: Defining the Concept and Exploring the Maturity of Communication Departments and Agencies in the Field

Recently, the term “CommTech” (Communication Technology) has entered the professional discourse – inspired by a related debate in marketing, called “MarTech”. The discussion goes beyond the traditional use of digital instruments and platforms, such as social media, websites or intranets for stakeholder communications. But what is the phenomenon of CommTech about, exactly? And how mature are communication departments and agencies in this respect? ...

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Pioneer Joe Belden (1915-2005)

IPR is featuring some of the many Hispanic and Latino pioneers and modern-day heroes to celebrate Hispanic Heritage Month. In 1915, Joe Belden was born to Mexican parents in Texas. He spent his early childhood in Mexico, eventually graduating from high s ...

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