In Memory of Harold Burson

The public relations industry has lost a true pioneer. Harold Burson embodied everything good about the profession. He was kind, brilliant, and humble. When he entered a room, the energy would shift. A crowd would gather around him, listening to his stories and hoping to soak up his wisdom. Harold taught me the importance of ...

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After Disaster: Five Tips for Handling a Data Breach

In public relations, part of the job is risk management and guarding against outside factors that could harm an organization. This encompasses countless factors, including anything from a bad batch of products, a customer complaining, or the worst-case scenario — a data security breach. While the first two are no ...

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Lessons Earned: When Being Fearless is The Right PR Choice

In this PRNEWS series, a  partnership with the Institute for Public Relations, industry leaders share difficult lessons. In today’s essay we hear from former State Farm and Cargill CCO Mike Fernandez about the importance of having the courage to buck trends and ask difficult questions. ...

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