The Future of PR Will Be as Much About Culture as Communication

In our current age of globalisation, international public relations – understanding, engaging and executing global PR – is becoming more important than ever. Companies are crossing borders with their messages, media and services (whether it’s an active or passive choice) – and it’s vital that our industry is prepare ...

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Has Social Media Made Customer Service Easier for Consumers?

Social media amplifies the voices of consumers and gives them a platform to voice both praise and criticism at the click of a button. Businesses often struggle with how to approach negative comments on social media, but engaging with customers and their criticisms can go a long way: 45 percent of people say they wou ...

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