This research primer is provided by the IPR Behavioral Insights Research Center.  Download the Full Research Primer here: What You Need to Know About Incorporating Be...

Working with the Volume Off…Ignoring Content to See Clearly Overcoming the attention deficit syndrome via strategic internal communications and change management.

An overwhelming byproduct of today’s digital reality is the volume of content produced for consumption. Unfortunately, most of the informati

Download the full report: The Future of WorkDownload Infographic: ...

In partnership with Ragan, “How We Did It” features IPR Trustees offering insight into an initiative or decision that had a positive impact.

Aflac has donated over $135 million to the research and treatment of pediatric cancer, including establishing the Aflac Cancer and Blood Disorders Center at Children’s Healthcare of Atlanta.

One

Is improving leadership even on the radar screen in our profession? The short answer to that question appears to be no, according to the results of the Plank Center’s Leadership Report Card 2019. Though numerous blogs, articles and research studies in our field recognize the importance of improving leadershi

This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Brendan Nyhan, Dartmouth College; and Jason Reifler, University of Exeter.  

Key Findings

Denying misleading claims can reduce misperceptions, but it is often limited because people fa

This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Ullrich K. H. Ecker, Ph.D., University of Western Australia; Joshua L. Hogan, University of Western Australia; and Stephan Lewandowsky, University of Bristol.  

Key Findings

Correction

In partnership with Ragan, “How We Did It” is a blog series that features IPR Trustees offering insight into an initiative or decision that had a positive impact. 

Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all h

Nowadays, your data is more valuable than ever as it can be sold for profit on the black market. Your vital information could be used to commit crimes. The truth is that we are all susceptible to becoming victims of cyberattacks.

However, although there will always be risks, we should admit that we increase the chance

Traditional perspectives of public relations address image maintenance and relationship management tactics within corporate and non-profit sectors. The field of Political Public Relations (PPR), however, applies PR foundations to aid political candidates, campaigns,