The Web 2.0 era has changed the basic landscape of communication, including that of the internal communication of companies. Organizations today can access various communication tools for reaching and
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Lawrence “Larry” Foster, 88, former Johnson & Johnson corporate vice president of public relations, passed away last week.
In part for his handling of the 1982 and 1986 Tylenol crises, Foster received four of the highest public relations awards, including th
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In a recent book chapter*, Fraser Likely and Professor Tom Watson discussed public relations measurement and evaluation practices over the past 40 Years. In this extract from the chapter, they loo
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Information for this post was adapted with permission from PR News’ Employee Communications Guidebook, Vol. 4. Copies are available digitally and in print at
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As I mentioned in my last blog, PR luminaries, including Paul Holmes, are calling for practitioners to tap into “Big Data.”
The Summer 2013, Issue of Kellogg Magazine (pu
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Wikipedia and public relations professionals have a long history. Since at least 2006, Jimmy Wales, co-founder of Wikipedia, has asked public relations professionals to follow the “bright line” rule and m
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Results of an experiment testing whether message or medium is more important when dealing with a crisis highlights the importance of choosing proper communication channels. The experiment included 1,677 participants who were given a fictional crisis scenario and one of three message types (information, apology, sympathy) via one of three mediums (newspaper, blog, twitter). Three dependent measures were analyzed: Participant perception of reputation Secondary crisis comm ...
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Perhaps no group of people possesses more sensitive, important and potentially damaging information about an organization than its employees. Given this concern over social media image, organizations are crafting social media policies that limit what employees can say about their employers online. Since PR practitioners are often viewed as social m
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Growing up in a world full of technological advances, millennials (ages 13-29) consider social media to be an integral part of their lives. More than half the number of Facebook users in the United States are between the ages of 18 and 29, making
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A few days ago, the New York Times printed an intriguing article featuring Scott Howe, CEO of Axciom Corporation, and his decision to embark on a ‘novel public relations strategy: openness.’ The m
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