This is David Geddes, past chair of the Institute for Public Relations Measurement Commission and principal of Geddes Analytics. Today I am talking with Karla Chaves Brenes, managing director of the public relations and communications agency Próxima, based in San José, Costa Rica. Próxima specializes in corporate image and social responsibility. ...

As many of you know, the Arthur W. Page Society’s mission is to strengthen the enterprise leadership role of the chief communications offer.  A key target audience, of course, is our C-Suite colleagues, in particular chief executive ...

I’m sure it’s happened to all of us.  A brainstorm on how to engage employees is humming along when inevitably, someone utters the phrase that stops the conversation cold:  “Our internal technology won’t support that.” With so much social technology in the m ...

With the tremendous growth of social media in public relations, using research and insights to guide decision-making and strategy relating to social media has never been as important as it is toda ...

My academic and professional careers have been eclectic enough that I’ve sampled the literature from numerous diverse fields. Most overlap little or not at all. (Safe to say I’m the only author published both in “Transfusion” and “Journal of Communication Management”!) Some, however, treat similar subjects, and on occasion the scholars in two fields actually find widespread agreement on certain principles. ...

Most public relations practitioners would agree that blogs have significantly influenced how organizations communicate. Blogs cover a vast number of topics and there are several types – personal, organizational, news, etc. Organizational blogs are beneficial for their ability to bypass gatekeepers like the media, but in reality few people regularly read an organization’s blog. News blogs that cover organizations’ activities, products, or services much like traditional media are read mor ...

IPR friends occasionally send me research conducted by their organizations with implications for public relations practice.  I recently received an email from Richard Edelman with a report that shared insights into the role of sponsored content (created or curated by corporations) from a public relations perspective. R ...

Look up “employee engagement” online at a bookseller, and you will likely find a numerous selection of volumes. Topics range from branding to productivity, from psychology to leadership. One topic recently caught my attention, as it seems to have b ...

The Russian translation of this interview is available at below. Today I am talking with Evgeniy Larionov, CEO of the agency Ex Libris, based in Moscow, Russia. Ex Libris specializes in place branding, public relations research, traditional and social media measurement, and media monitoring. ...

The majority of Americans have positive attitudes toward business and are actually wary of any government regulation of business, according to the findings from the Public Affairs Council’s (PAC) 2013 Pulse survey. The PAC’s findings examined how Americans lack faith in the federal government to solve the nation’s pressing issues, and they’re looking to business for help. The PAC’s Pulse survey was conducted in May 2013 and based on telephone interviews with 1,604 Eng ...