As I mentioned in my last blog, PR luminaries, including Paul Holmes, are calling for practitioners to tap into “Big Data.” The Summer 2013, Issue of Kellogg Magazine (pu ...

Wikipedia and public relations professionals have a long history. Since at least 2006, Jimmy Wales, co-founder of Wikipedia, has asked public relations professionals to follow the “bright line” rule and m ...

Results of an experiment testing whether message or medium is more important when dealing with a crisis highlights the importance of choosing proper communication channels. The experiment included 1,677 participants who were given a fictional crisis scenario and one of three message types (information, apology, sympathy) via one of three mediums (newspaper, blog, twitter). Three dependent measures were analyzed: Participant perception of reputation Secondary crisis comm ...

Perhaps no group of people possesses more sensitive, important and potentially damaging information about an organization than its employees.  Given this concern over social media image, organizations are crafting social media policies that limit what employees can say about their employers online.  Since PR practitioners are often viewed as social m ...

Growing up in a world full of technological advances, millennials (ages 13-29) consider social media to be an integral part of their lives. More than half the number of Facebook users in the United States are between the ages of 18 and 29, making ...

A few days ago, the New York Times printed an intriguing article featuring Scott Howe, CEO of Axciom Corporation, and his decision to embark on a ‘novel public relations strategy: openness.’ The m ...

This is David Geddes, past chair of the Institute for Public Relations Measurement Commission and principal of Geddes Analytics. Today I am talking with Karla Chaves Brenes, managing director of the public relations and communications agency Próxima, based in San José, Costa Rica. Próxima specializes in corporate image and social responsibility. ...

As many of you know, the Arthur W. Page Society’s mission is to strengthen the enterprise leadership role of the chief communications offer.  A key target audience, of course, is our C-Suite colleagues, in particular chief executive ...

I’m sure it’s happened to all of us.  A brainstorm on how to engage employees is humming along when inevitably, someone utters the phrase that stops the conversation cold:  “Our internal technology won’t support that.” With so much social technology in the m ...

With the tremendous growth of social media in public relations, using research and insights to guide decision-making and strategy relating to social media has never been as important as it is toda ...