This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and Measurement Month. In 1997, The Institute for Public Relations (IPR) Measurement Commission was formed by a small group of determined disciples of communications research. The g ...

This summary is provided by the IPR ESG Resource Page based on the original report by Morning Consult Morning Consult explored consumer attitudes, behaviors, and expectations toward sustainability. A survey of 2,210 U.S. adults was conducted from July 5-7, 2022. ...

Company leaders don’t have much control over local, national, or world events. Yet these external circumstances, events, and decisions impact employees — individually and collectively. The work environment mirrors the societal and political challenges of the larger world, likely with employees on opposite sides of polarizing issues. In parallel, employees enjoy personalized, data-driven Customer Experience (CX) and User Experienc ...

IPR is featuring some of the many Native American and Indigenous pioneers and modern-day heroes to celebrate Native American Heritage Month.Chief Tamanend, also known as Tammany, was the leader of the Lenni-Lenape (Northeastern U.S.) people in the late 17th century. He was the leader who welcomed William Penn to what is now Pennsylvania. The first treaty was signed between the Lenni-Lenape and colonists in the area as a result of Tamanend’s communication with Penn.Chief Tamanend is reported to have said the Native Americans and the colonists would “live in peace as long as the waters run in the rivers and creeks and as long as the stars and moon endure.” Due to his pacifist attitude and welcoming nature toward people who were invading the land, he became a symbol of peace and was regarded as the “patron saint of America” by Pennsylvania settlers over the next century.In the 18th century, May 1 was considered “Saint Tammany’s Festival.” People all over the east coast would celebrate “St. Tammany Day.” Despite the holiday not being widely practiced in this century, Chief Tamanend is still widely regarded as a model of peace during a time when it would have been difficult to practice.Chief Tamanend died in 1701. A statue was recently displayed in Philadelphia to honor him in the place he lived.ReferencesRespectfully Remembering the Affable OneHidden CityLost in time: Chief TamanendCourier Times ...

This post summarizes a roundtable discussion by the IPR Digital Media Research Center and IPR Board of Trustees
Members of the IPR Digital Media Research Center (DMRC) and Board of Trustees gathered virtually to discuss public relations in the Metaverse. The discussion was

This summary is provided by the IPR ESG & Purpose Research Library.

Dr. Matthew Amengual and colleagues examined how individuals perceive corporate involvement in human rights violations.

A survey of 2,420 U.S. adults was conducted from March – April 2021. Participants were asked to give their reactions to hypothetical situations involving a multinational enterprise and a human rights violation.

After the entire world shifted to virtual events in response to COVID-19, it’s no surprise that virtual is now here to stay.

Download Full Article (PDF): Deconstructing: Nudges
This research brief is provided by the

This blog is based on the original study in the Public Relations Journal.
When events of societal injustice occur and governmental responses appear inadequate, citizens often turn their focus to the leaders of companies they buy from, work for, and trust. Whether they want a v

New York, NY – Linda Rutherford, Chief Administration & Communications Officer at Southwest Airlines, will receive the 2022 Institute for Public Relations Lifetime Achievement Award for her significant contributions to the industry of public relations. Rutherford wil