How Leaders’ Motivational Language Enhanced Employee Engagement During COVID-19

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This summary is provided by the IPR Organizational Communication Research Center Summary A critical objective of organizations’ crisis communication is to cultivate a motivated and engaged workforce despite adversities. To enhance organizations’ internal crisis communication practice, this study examined how leaders’ mo ...

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The State of PR in 2022

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This summary is provided by IPR based on the original study by Muck Rack Muck Rack examined trends in the public relations industry regarding media relations, budgets, and measurement practices. A ​​survey of 1,887 public relations practitioners was conducted from April 12 — May 3, 2022. Key findings include: More than half of PR professionals ...

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How Extreme Weather Impacts Perceptions of Climate Change

The Robert Wood Johnson Foundation and the Harvard T.H. Chan School of Public Health explored how extreme weather events shaped climate policy in the U.S. A survey of 2,646 U.S. adults was conducted from March 31-May 8, 2022. Key findings include: Respondents who have been personally affect ...

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How Much Does Trust Affect Consumer Decisions About Brands?

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Morning Consult discovered the companies and products that consumers trust in 2022.  Two datasets were analyzed: Research Intelligence and Brand Intelligence. The Research Intelligence dataset was gathered from April 8-14, 2022, with a sample of over 11,000 people across 10 countries. The Brand Intelligence dataset was gathered March 3-April 3, 2022, among representative samples of 4,614 to 6,401 adults from the same coun ...

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How are Financial Leaders Reporting ESG?

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This summary is provided by IPR based on the original study by Accenture” Accenture assessed how finance leaders approach ESG measurement and reporting. A survey was completed from August — September 2021 of 640 finance leaders across six countries. Key findings include: 78% of financial leaders said they were trying to understand ...

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Literacy and efficacy: Keys to promote safety behaviors during infectious disease outbreaks

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This blog is provided by IPR based on the original study in Public Relations Review The COVID-19 pandemic has led to new lessons in health communication. Particularly, misinformation has spread through social media, driving some communities to engage in risky behaviors. For that reason, it is critical for public health messages to motivate members of the public to take appropriate protect ...

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