The Integration between Public Relations, Influencer Marketing, and Law

Public relations (PR) professionals must understand the nuances of our legal system when working on social media campaigns with influencers. Many consumers have been misled by influencers prompting the Federal Trade Commission (FTC) to enforce regulations to protect them. The FTC is a federal agency that enforces ...

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Prior Exposure to Misinformation Increases its Perceived Accuracy

This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Gordon Pennycook, Assistant Professor at the University of Regina; Tyrone Cannon, Professor of Psychiatry at Yale University; and David G. Rand, Associate Professor of Management Science and Brain and Cognitive Sciences at Ma ...

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Partnerships in the Public Interest: Best Practices for Building Successful Corporate-Nonprofit Relationships

The process of building relationships between corporations and nonprofit organizations is not often discussed – and these partnerships are often at the heart of corporate social responsibility (CSR) initiatives. This research focuses on such partnerships, drawing upon in-depth interviews with senior leaders of corporations top-ranked for CS ...

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