The End of Linear Storytelling: The #Thumbstopping Story of Our Digital Future Or Trading Catharsis for Engagement
Along with juggling the daily chaos of our company’s comms channels, our executives’ egos and our teams’ pursuit of the proverbial ‘seat at the table,’ Communications professionals often double as the company storyteller, a key function of our work. However, the way we tell these stories must change — perhaps to the point at
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