This blog is provided by the IPR Organizational Communication Research Center. Put “How COVID changed public relations” into Google, and there will be no end of links and references to industry perspectives and well-meant advice, from Marketing Society to PRCA, from PR Moment to Provoke Media. In July 2020, when Ana Adi and I were … Continue reading The Future of PR Isn’t What It Used to Be…
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The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research led strategic insight function” within their organization in the near future. It is fair to assume that discussions about giving a central role … Continue reading Measurement and Evaluation Remain a Challenge for PR: According to PR2025 Delphi Study →
This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission Virtual reality (VR) and augmented reality (AR) are considered innovations mainly because their applications, although known, haven’t yet made it into the mainstream in a significant way. AR and VR are intended to … Continue reading How to Evaluate Virtual Reality and Augmented Reality →
This paper is presented by the IPR Commission on Measurement & Evaluation. Download Paper (PDF): Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling Download Infographic: Corporate Volunteering Evaluation Infographic Executive Summary Corporate volunteering is “an important vehicle for delivering care and compassion to causes and communities in need” (Grant, 2012: 589). Identified by Bussell and … Continue reading Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling →
Protests occur all the time and most of them are political. They are loud, vibrant, spectacular displays of energy (of both opposition and support) and most often, considered as a problem by communicators. They occupy spaces, they create images that capture people’s attention and imagination, and they create a disruptive spectacle for consumption by media … Continue reading Five Lessons in Effective Communication from the #Rezist Romanian Protests →