The 2018 Bridge Program
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Read More...Public relations is frequently listed as one of the most stressful jobs in the United States (CareerCast.com, 2017). The industry has an annual turnover rate in all specialties of 20.5 percent (Coffee, 2014). Meanwhile, research during the past decade has documented a disheartening fact of high work-life conflict among PRSA mem ...
Read More...This blog is featured courtesy of Makovsky and was originally featured here. Since the dawn of social media, I’ve believed that social platforms would emerge as an e ...
Read More...For more than 20 years, I have worked with different organizations in Latin America exploring employees’ happiness and drama in the corporate world through conversations with managers, core teams, and technicians. Today, organizations are learning how to address some of these questions: How to balance work and personal life? ...
Read More...Many consumers get justifiably upset when a company makes a costly mistake, faces a scandal or is embroiled in a controversy. But why do some controversies grow into crises? And why do some crises “stick” while others fade away in a few days or weeks? There are many variables in play but, for starters, we need to learn wh ...
Read More...In our contemporary world of communications, whether it is for personal or professional use, social media is ubiquitous. Last year, 81 percent of all Americans had a social media profile and this year over 2.5 billion people are expected to be social media users worldwide. By 2021, that number will grow to over 3 billion soci ...
Read More...This blog post is a summary of “Everything is not Pleasantville: Reframing Public Relations Encroachment as Work Group Autonomy in Higher Education,” by Christopher Wilson, Ph.D., Brigham Young University; Mark Callister, Ph.D., Brigham Young University; and Melissa Seipel, M.A., Cornell University. For the full study, please visit the ...
Read More...Five Key Takeaways From an Exploration with AT&T and Hotels.com This blog post is a summary of a paper written by Angela Jeffrey, APR, Vice President Brand Management for ABX; Gary Getto, President of ABX; and Sandra Duhé, Ph.D., MBA, APR, Fellow PRSA, ...
Read More...False news can spread rapidly and extensively through social media, causing serious consequences for organizations that have a difficult time containing or correcting it. Last week, a research study published in Science, specifically studied how “true ...
Read More...The Impact of National Culture on the Salience of CSR Dimensions in International Media Coverage Last summer, I spent six weeks doing media research in Ann Arbor, Michigan as the 2017 winner of the Grunig PRIME Research Fellowship. PRIME’s global scope, diverse international team, and its worldwide client ba ...
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